Shulou(Shulou.com)06/01 Report--

This article mainly introduces "what are the problems that need to be paid attention to in search engine optimization". In the daily operation, I believe that many people have doubts about the problems that need to be paid attention to in search engine optimization. I have consulted all kinds of materials and sorted out simple and easy-to-use operation methods. I hope it will be helpful for you to answer the questions that search engine optimization needs to pay attention to. Next, please follow the editor to study!

1. There is no direct relationship between Baidu snapshot time and website weight.

Page weight plays an auxiliary role in the update time of website snapshot, but the update time of website snapshot is determined according to the update frequency of website history and content quality. the faster the update frequency is, the more frequent the spider crawl is. In addition, the frequency of content page updates is very small. There is also a situation where spiders crawl frequently but do not update because search engines believe that the quality of the content is not worth updating. In addition, Baidu officially stated that there is no need to care too much about web snapshots.

2. The search index is not equal to the actual search volume.

Baidu made it clear that "based on the search volume of netizens in Baidu, and taking keywords as the statistical object, we scientifically analyze and calculate the weighted sum of search frequency of each keyword in Baidu web search." pay attention to the search frequency, not just search volume. However, the Baidu index is a valuable indicator of the actual search volume.

3. Cookie can only record the user information in this website, but not the user's operation information on other websites.

Cookie can record the operation information of users in their own site, but the data after users jump out of the site can not be tracked. Many times when we log on to some websites, we find that login information and other input data are all there, which are actually user records kept separately by each website.

4. After setting keywords, the website will not go up on its own.

Including myself, for a long time I thought that as long as I set keywords to the website, the ranking of these keywords would go up after updating the website to optimize the internal and external chain. In fact, the keyword and description search engines set up by the website may only refer to it when calculating the relevance, not to mention the influence of ranking. Site keyword ranking to be done or to rely on us specifically for these words to do inside the chain outside the chain and other optimization, anchor text the more concentrated keyword ranking ability is better.

5. The weight value of Baidu provided by webmaster tools is for reference only.

The data statistics function in the webmaster tool really makes it convenient for us to understand the comprehensive data information of the website, and the hundred degree weight provided is now the most important indicator of the friend exchange chain. However, the Baidu weight of webmaster tools is only the result of third-party software such as Thesaurus, which is obtained through some technologies, not admitted by Baidu. Baidu has its own index of weights that are similar to the important value of web pages.

6. The number of results of Site websites is not equal to the actual number of sites included, let alone the number of valid sites.

Many people regard the site site result data as Baidu's real collection of the site, in fact, the results shown by site are only part of the true number of the site, and the real number of the site should be based on the index of Baidu webmaster platform. But the closer the number of site to the number of indexes, the better, the higher the quality. On the contrary, if the number of indexes exceeds the number of site, you should be vigilant. It is said that this is a sign that search engines are unfriendly to the site (content quality).

In addition, the number of entries on the website does not represent the number of valid entries. Effective collection refers to the number of pages searched and clicked by users. For websites, pages that are usually not visited by users are useless.

7. Search engine spiders do not have categories such as reduced weight spiders.

I used to read a different analysis of different IP segments of search spiders on the Internet, which made me think so all the time (I guess there are not a few people who agree with me), but I didn't know it until I read it on the SEO in depth recently. However, high-value websites are likely to attract spiders with different crawling strategies.

8. Search engines treat website URLs both dynamically and statically

The previous view is that the dynamic website is wrong, but later I know that the pursuit of static URL is not correct, dynamic static does not matter as long as it is not repeated, in addition, dynamic URL should also avoid too many parameters.

9. Excessive demonization of the station group

The impression that many people mention the word "station group" is cheating (disgusted with people who don't know anything about station group hair and only cheat with the wind). Indeed, the vast majority of operating stations are now cheating (mostly gray and black industries). But the station group is not all cheating. I have read a case of station group operation in the way of operating station group to provide traffic violation query in different areas, which can really solve the needs of users. Baidu officials have said that they should be judged by the value of such sites to ordinary users.

10. At present, the outer chain value of forum and blog message signatures only attracts spiders.

This happens more often in SEO novice, spend a lot of time to blog and forum signature to leave links, the advantage is to attract more spiders to visit, the downside is that the number is more spam outside the chain. So it's good to attract spiders only when the site is first established, and it's better not to do it later.

11. Whether the website is on record or not does not directly affect the ranking of the website.

Many people say that whether the website is filed or not affects the website ranking, and there is also a very popular "reference factors affecting the ranking value of the website search engine" in the table to see that the website filing has a very high impact on the ranking, only under the role of the outside chain. Bullshit. Baidu has said that it will only refer to it, and whether the site is put on record or not affects the trust of users to the site.

Search engine spiders do not "crawl"

In fact, this is a basic common sense. People are used to describing the process of spider visiting and crawling web pages as "crawling", causing many people to think that spiders crawl from one page to another. In fact, spiders visit the web page directly, the principle is that spider crawls the web content according to the weight and other information from the URL of the crawled page, and you can know that there is no refer when spider visits the website by looking at the website log.

13. Only pay attention to the home page of the website, ignoring the function and importance of other pages of the website

In most cases, when we optimize the website, we only focus on the home page, internal and external chain anchor text and so on are concentrated on the home page. In fact, at the beginning of the site optimization is focused on the home page, but if the weight of the directory and the inside page can not be raised, it is not good to rely on the home page alone, it is difficult to enhance the weight and obtain the ranking, even if the list will not be firm.

14. The punishment of the website with the IP server is not greatly affected.

Many people stubbornly believe that the punishment of websites with the same IP server has a great impact on the site, so they pay special attention to this when buying space. In fact, search engines can recognize this situation. At the beginning, this statement came out more for fear of being attacked by the punished website.

15. in order to increase the number of registrations, the content of the website is set to be browsed only by registration.

Nowadays, many websites set the content so that only registered users can view it for a variety of reasons. But search engine spiders and ordinary users are the same, ordinary and users can not see spiders, spiders can not crawl, of course, can not be crawled and included. The right thing to do is to release part of the content to make it easy for spiders to grab.

16. Website bounce rate and page response speed do not directly affect website ranking.

First of all, it will have an impact, but not very much.

Website bounce rate can only be known by statistical tools, search engines do not know, as long as users do not close the site immediately after opening the site and search for the same keyword on the search engine. It is certain that the slow opening speed of the page will affect the user experience. Many users will directly close the page, but it will not directly affect the ranking. These two points Google has included the page ranking factor, Baidu has not yet.

17. Link search engines with noffollow tags will also crawl

The way to completely disable it is to set up the robots file. The role of the Noffollow tag is that the webmaster does not recommend this link, but the search engine will crawl all links. In terms of weight transmission, it is not transmitted, but another argument is that as long as the links clicked by users are useful.

18. Baidu bidding can not improve the website inclusion and ranking.

Many people say that the bidding done by the website can improve the ranking of the website, in fact, whether the ranking of the website is competitive or not does not improve the ranking and inclusion of keywords on the site. The impact of bidding on SEO is that it can increase website exposure and brand awareness, and generally speaking, no one will bid for junk and worthless pages.

The above are my summary of several aspects, many novices and even some proficient in the process of optimization easy to misunderstand some professional knowledge, so as an excellent seoer we should not only continue to learn, but also must go to practice, in fact, the theoretical knowledge point is only an application tool, the key lies in the understanding of knowledge points plus practice!

At this point, the study of "what are the problems that need to be paid attention to in search engine optimization" is over. I hope to be able to solve everyone's doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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