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This article mainly introduces the reasons why the enterprise continuously updates the SEO soft text but has no effect. What is introduced in the article is very detailed and has a certain reference value. Interested friends must finish reading it!

A friend who did SEO in an enterprise asked the author a question: why did he constantly update the soft articles on the site, but the ranking did not improve at all, while why the peer's website could be listed on the front page without updating the article? it is really puzzling. The author roughly read his updated content, and I have to say that I admire his persistence. I have updated the article for half a year in a row, and one article a day is very regular. However, casually looking for some articles on his official website, they all went to some news stations to reprint the content, most of the content has been included by the search engine, and most of the updated content has not been included. There is no ranking of long-tailed words, and sometimes there is nothing wrong with efforts, but if the method is wrong, then all efforts will have negative effects.

The second is the problem of pictures on the website, the author observed that the size of the picture file is relatively large, and some can even reach more than 1m, resulting in a slow loading speed, although the picture is very important, we must pay attention to the size of the picture. Generally, it is not recommended that the picture exceed 200K, which not only affects the user experience, but also increases the load on the site.

The inner chain of the soft text of the website also needs to pay attention to. In order to rank his keywords, this friend strongly interspersed some keywords in the article, and then pointed to the home page. Although there is often controversy on this topic, the author believes that the internal chain of the article must make relevant recommendations, rather than blindly pointing to the home page, while interspersed with keywords can not be too blunt, it is easy to be regarded as cheating by search engines. However, if it is recommended to the relevant page, the effect is different.

There is also the most important point, that is, the updated content focuses on different points, which can not solve the fundamental problems of users. For example, users are concerned about the price and brand of the product, while most of the updates of the website are the events of product news. Deviating from the user's reference, enterprises only have to promote thinking, but want a marketing effect, which is really a bit difficult. Many enterprises buy products. But do not put the relevant parameters and performance of the product, only put a picture, so that you can do it, then everyone is the big boss.

So how to do a good job of soft text optimization for enterprise updates? We might as well think about it: who is our content for in the end? Of course, it is the user, so what we need to do is the content that the user cares about, and at the same time do the long-tail keyword appropriately on the title of the article, here is an example to illustrate.

Before I knew a friend who rented a game number, the key word was to play with a rental number (http://www.ggzuhao.com/)). We can dig some long-tail keywords through the drop-down box. As shown in the figure:

From the drop-down box, we can see that the official website is the most searched by users, and such words are not suitable for articles, so we can only make further analysis. For example, the main purpose of users coming to the website is the rental number, then we can expand some words of the rental number, such as LOL rental number, PUBG rental number and other long-tailed keywords, while why users want the rental number, the reason can be further analyzed. For example, LOL rental numbers generally want to rent high-ranking accounts to improve their style, so we can do an article on LOL rental numbers, comprehensively introducing the price and name of each segment rental number, as well as some matters needing attention. And PUBG lease number, many are because the player does not have an account and lease, then it is necessary to explain the use time and price of the lease number, as well as some attention to achieve.

And through the Internet data analysis of the data, mining more long-tailed keywords, and then effectively update the article, there is a direction to update the article, such an update can keep the ranking of the website rising, while blindly updating the soft text will only make the website rank farther away from you.

It is not a technical problem that restricts enterprises from being able to achieve marketing on the Internet, but it is not easy to change from traditional thinking to Internet thinking. If an enterprise yells that I want to do the Internet all day, but the thinking is the traditional sales thinking, do not know how to use the Internet for marketing, but think that as long as money can play with the Internet, then we can only say that these ideas are really childish.

This is also the reason why enterprises hire an editor to continuously update the articles on the website but do not have a ranking, because the ranking needs to be optimized by many factors, not just a repeated machine work. if your corporate website is also in such a situation, you might as well first analyze the basic work of your website optimization. If you don't do it well, put down the updated article and improve the details of the website. The consulting friend later wanted a solution for website optimization, which was politely declined by the author, not because he was unwilling to help, but because everyone's time was limited, even if he was willing to take the time to come up with a plan. but the thinking of most people is very difficult to change, either the boss will not allow the change, or whether the change will be punished.

I encountered this situation before, because the conversation was quite speculative, so I gave a set of optimization plan to others. After thinking about it for several days, the others finally accepted the modification according to the plan, and then found the author, saying that these bosses said that they would not allow the change. Can you improve the plan, and then made another plan in the past, which was rejected by the boss, and later said that because some changes had been made in accordance with the author's plan before? What happens when there is no SEO effect yet? Later, it was taken for granted to let me do the optimization for them. I thought that if I gave you a plan for free, I was still so dragged, and I didn't care if I blocked him directly, because if the most basic respect between people does not exist, there is no need to communicate.

These are all the contents of this article entitled "what are the reasons why enterprises keep updating SEO soft articles but have no effect?" Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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