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This article introduces you to the webmaster must master the five Google Analytics tips are what, the content is very detailed, interested friends can refer to, I hope you can help.

The content of this article is extracted from a series of articles made by SEOmoz members after participating in the Google Analytics and Google Website Optimizer training organized by Seminar for Success. Some of the omitted fragments are as follows:

The first day of the meeting was the introduction of Google Analytics and user training, during which I quickly and deeply realized a lot of small details that I had never thought of or paid attention to. As a person who deals with GA every day, I feel deeply ashamed of this detail skill that I have never had any thought or understanding. I think probably (just about) I didn't discover these points, so maybe a lot of other people didn't pay attention to it either.

The following is a list of Google Analytics techniques I get here and will use in the future. You may already be using some of them, but I still hope you can get something useful through the article.

1. Play date range

This is really the most humiliating function for me. They are so inconspicuous that I never pay attention to them! When you use the date range drop-down menu, you can select a month or week time range by simply clicking on "week" or "month". What?! I know. That's what I'm talking about.

Quick realization of monthly interval selection

Quick realization of weekly interval selection

two。 Summary comparison report

This is another feature that makes me feel a little embarrassed that I never knew it existed! But if you compare the status of the site with the previous month (or whichever date range you choose), it will show you all the data in the overview. What I like most about this feature is that it can automatically calculate the differences in the data and give you a comparative briefing. Really cool, isn't it? In addition, whether you want to output the information it provides as a PDF to send to others or customize a scheduled email is a very simple thing! (see below)

3. Regular expressions can be used in Google Analytics

Born as a developer, I did a lot of things with regular expressions in my previous work. I am very keen to learn to use regular expressions when doing evaluation searches, setting filters, and many other things. Here is a list of regular expressions that are useful to you. If you are already using these rules to match the search, please don't laugh out loud, many of us have only just covered this aspect.

Extensive matching

. = match any single character * = match 0 or more characters right in front of it + = match 1 or more characters right in front of it? = match 0 or 1 character right before it | = logic or operation

Anchor point

^ must match the beginning of a line-^ / order\ .php = all content starting with / order.php $must match the end of a line

Matching group

() used to create a match-grand (ma | pa)-(. *) = match any character [] used to create a match-including any character in parentheses

Reference character

Is the symbol used to make all of the above markers exceptional in regular expressions-well, when the teacher David Booth says "When in doubt, escape it out" (it doesn't seem to rhyme in literal translation, hehe PS: please use quotation characters when you are in trouble)

This regular expression allows me to search for all Urls that starts with "/ article" and contains "guide-to"

4. Show more lines in Google Analytics

If you have a huge site, I'm pretty sure you'll have trouble trying to export all your data, downloading up to 500 pieces of data at a time! Assuming you have more than 10000 of the data you need to get into a table, this limit is a nightmare. The time saved by this tip can be calculated in hours.

Just add this parameter to the end of the URL: "& limit=". (this is its only function), and then you will get all the data corresponding to the number you entered after & limit=. Although only 500 items (or the number set by him) are still displayed on the page, when you do download, you will get all the data you need! BTW: in Excel 2005 or earlier, you have to consider a limit on the maximum number of rows in Excel.

1. Usually, you can only select 500 lines at a time

But you can break the limit by adding this "& limit=#" parameter after URLs.

Then choose to export CSV file

Then take a look at the downloaded file! You've got all the data you need. ")

5. You can make a regular email report.

We may have seen this feature a long time ago and received these reports, but to be honest, I haven't thought about how to make them serve my site until now. This is extremely useful for reports you send on a regular basis (daily / weekly / monthly) and is also convenient for users who do not have access to GA. You can also use the add to existing feature to send a report that integrates a lot of data, eliminating the feeling of receiving spam when reading the report.

Another amazing feature is that the date range you set has an inheritance feature, that is, if the first report you set to display data is the first 30 days, then the next email will automatically select the corresponding data for the first 30 days to send to you. Hey, hey, not bad.

For the setting method of scheduled report email, please see the figure above-here we take YOUmoz as an example to set up a simple weekly report.

Extra tips!

There are two additional techniques that I have to mention. Although they are not the prerogative of GA, they can cooperate with it very well!

Search-based keyword tool-http://www.google.com/sktool

Randfish has discussed this tool in previous articles, and I've been using it all the time, but I don't fully understand its potential, and what we don't know is: "sign in with your AdWords login information to see a complete list of keyword tips customized for your site (usually not including existing keywords in your account)." I used to use this tool a lot, but I never realized that the login function can connect all your account information, that is, it is really based on the customized information of your personal account. Although this paragraph looks drooling, but if you do not know, it should be able to help you, hehe.

Google URL creation tool!

It turns out that setting up an advertising series is much easier than I know! This is a tool that can help you simply create an advertising campaign URLs. Just fill out this form and it will generate a link dedicated to the ad campaign! Very convenient, isn't it?

On the webmaster must master the five Google Analytics tips are shared here, I hope that the above content can be of some help to everyone, can learn more knowledge. If you think the article is good, you can share it for more people to see.

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