Shulou(Shulou.com)06/02 Report--

In the era of digital total subversion, it is particularly important to have forward thinking. In order to seize the digital opportunity and promote business development, Riverbed will appear in front of us as a new digital performance company. To this end, the IT168 reporter had the honor to interview Mr. Yuan Zhiling, General Manager of Riverbed Greater China, and Mr. Li Yaozong, Technology solution architect in Asia Pacific, to share issues such as Riverbed's China business development strategy in 2018.

The new brand image is part of Riverbed's transformation into a digital performance company to accelerate corporate strategy and provide industry-leading solutions to maximize digital performance and help customers gain new growth opportunities in a market capitalization of more than $30 billion, reflecting Riverbed's emphasis on digital experience management and next-generation cloud networking and cloud branch solutions.

Mr. Yuan Zhiling, General Manager of ▲ Riverbed Greater China

Pilot Digital Age from a forward-looking Perspective-Integrated Digital performance platform

At the time of the new positioning, Riverbed took advantage of the opportunity to release a complete and unified integrated digital performance platform, providing digital enterprises with modern IT architecture and operational agility, helping them change the way they run applications and services, and significantly accelerate business performance and results.

● Cloud Network: provides a comprehensive solution for next-generation networks, including SD-WAN, Wi-Fi, application acceleration and network visualization. It provides instant, secure, and optimized cloud connectivity while greatly simplifying and unifying the connection and management of local area network, wide area network, and wireless local area network.

● digital experience: unified device-based user experience, applications, infrastructure, and network monitoring provide users with an overall view of the digital experience.

● cloud branch offices: centralize infrastructure to ensure 100% data security, which is the lifeblood of all digital businesses and the basis for providing a superior local experience for branch office users.

▲ Riverbed Digital performance platform

On the core security issue of the integrated digital performance platform, Mr. Li Yaozong, Technical Solutions architect for Asia Pacific, said, "when enterprises deploy the Riverbed solution, the entire account password is centrally controlled, and there is no need for each department to control the account password separately. The information transmitted between WAN acceleration and optimization is encrypted, including performance data is encrypted. Any data, from the operation and maintenance itself to the data generated in the guarantee, is properly protected. "

Although digitization is becoming a critical task for enterprises, many enterprises are still using traditional IT infrastructure to handle current and future digital plans. In fact, IDC says that 60 per cent of digital transformation initiatives will not be scaled up because of a lack of strategic architecture. If today's enterprises want to compete in the digital age, they must make effective use of modern IT architecture and next-generation networks.

Cloud Computing and Digital challenges to IT

It can be divided into three aspects: lack of agility, fragmented visualization and increasing risk.

1. Agility. Today, customers can start cloud servers or activate storage services in a few minutes. In traditional router-based networks, however, it takes weeks for them to reconfigure. These networks are not designed for cloud technology, nor are they flexible enough to support digital transformation. In other words, traditional networks often deplete the agility and scalability that cloud technologies are supposed to provide.

two。 Fragmented visualization. After digitization, end users, applications, networks, and infrastructure are more dispersed than ever before, distributed in remote offices, data centers, branch offices, and the cloud. As a result, IT makes it difficult to manage application performance and the resulting user experience. The multiple single-point monitoring tools used by IT today will only greatly reduce this visualization. To make matters worse, however, such tools do not explain the most important aspect, the end user. In the era of user experience supremacy, this visualization gap makes it difficult for us to find and solve problems, leading to a decline in the digital experience.

3. The risks are increasing. With the rise of the Internet of things (IoT), the number of terminals and data that IT must supervise will continue to increase significantly. At the same time, the increasing reliance on cloud services means that companies have given up some control over their assets. However, IT is still struggling to ensure the proper operation of applications and protect users and data. Traditional security methods are costly and often inefficient, and face the risk of rapid innovation pressure when dealing with aging infrastructure and vast amounts of data.

Riverbed China Business Strategy in 2018

Last year, Riverbed made great achievements, and SD-WAN has more than 500 customers. With regard to China's business strategy in 2018, Mr. Yuan Zhiling, General Manager of Greater China, said that we should seize the opportunities brought about by the digital transformation of Cloud and China.

First, positive growth target (close to double-digit growth): China is the strategic market for Riverbed to expand in the region.

Growth strategy:

Continuous innovation for the entire portfolio: SD-WAN products will be officially launched in China this year.

Platform sales maintain momentum: focus on digital experience management / visualization, cloud networking (accelerating SaaS and cloud application performance); focus on key industries such as finance, energy, manufacturing, retail and law.

Channel investment: continue to invest in a new channel partnership program called Riverbed Rise launched at the beginning of the year to further expand the strategic partnership with Huawei and other partners.

Riverbed, which has more than 300 patents in applications, digital performance and cloud networking, and has been rated as a "leader" by Gartner Magic Quadrant more than 10 times, has adopted a new face to reshape its image, which shows the importance it attaches to the digital transformation. The newly released unified integrated digital performance platform is the best embodiment of this new image, with a view to bringing higher value to customers in various industries.

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