Shulou(Shulou.com)06/02 Report--

This article mainly introduces the skills to quickly complete the operating indicators of the website, which have a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, let the editor take you to know it.

1. Familiar with website structure

Before starting the operation work, you should first find out the various columns of the website, be familiar with the content orientation and style of the column, understand the frequency and rhythm of previous content updates, and have a clear understanding of the structure of the website.

two。 Website data

After you are familiar with the structure of the site, you need to know and master the current relevant data of the site, the weight of the site, the data included, the number of visitors per day, the number of pages visited and the types of pages that users like to see. It is best to sort them into the Excel table, record changes in the data every day, and adjust your content operation strategy according to the data.

3. Pay attention to the trends of the industry

It is necessary to be familiar with the relevant industries of the website and the channels for obtaining information, always pay attention to the development trend of the industry, and seize the first opportunity when there is a good opportunity; analyze the content operation strategy of competitors' websites, and grasp the trends of competitors. Be able to develop their own website corresponding operation plan for the industry.

4. Website operation plan

If you are familiar with the website, the industry and the competitors, you can start to formulate the website operation plan and start with the daily work related to the website. classify the daily website operation items: article editing and updating, special project planning and launching, event operation planning, operation and promotion plan, external chain construction, user customer acquisition and maintenance, and so on. Then subdivide the operation plan according to the classification, what to do each week and month, and to what extent the website wants to achieve, it is necessary to make a good plan.

5. Progress of website operation

Daily tasks that need to be completed must do a good job of inspection, ensure the completion of quality and quantity, and ensure the effect of the plan. It is best to make a record every two weeks, record it in the table, analyze the trend and trend of the data every month, analyze the reasons, strive to do a good job in the implementation, and strictly implement it according to the plan.

6. Optimize the progress of website promotion

It is necessary to do a good job in the promotion and optimization of the website, grasp the progress of the construction of the outer chain of the website and the content construction of other platforms, execute and record according to the plan, what content on other platforms is most welcomed by users, and when the number of readings is the highest. which platform is the fastest, and so on, these information need us to further refine, do a good analysis and summary, so as to ensure that the promotion of the website has the best effect.

7. Help with operational activities

In the process of planning and implementation, we should also do a good job in the periodic auxiliary work, for the phased indicators and data, we should plan corresponding activities or events to help the website improve the relevant data indicators. Regular festival activities or the occurrence of a hot event require us to have sensitive nerves to capture information, follow the hot spots of the network, plan relevant in-depth content as soon as possible, and further enhance the popularity and dissemination scope of the website.

8. Analysis and summary of operation results

After setting short-term operational goals and specific implementation, you should do a good job in the statistics, collation and analysis of the data at the final time, and compare it with the initial operational data to see whether the goal has been achieved; then analyze whether there are any unexpected gains, such as more platforms for content and brand cooperation. Users have a better reputation, higher stickiness, etc., carefully do a good analysis and summary, and then begin to think about the operational goals of the next stage.

Thank you for reading this article carefully. I hope the article "what are the skills for quickly achieving the operating targets of the website" shared by the editor will be helpful to you. At the same time, I also hope that you will support and pay attention to the industry information channel. more related knowledge is waiting for you to learn!

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