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The main content of this article is to explain "what are the reasons for the decline in the ranking of the website?" interested friends might as well take a look. The method introduced in this paper is simple, fast and practical. The following let the editor to take you to learn "what are the reasons for the decline in the ranking of the website?"

Changing keywords includes several situations: replacing keywords, adding keywords, reducing keywords and so on. Some keyword changes will not lead to a decline in ranking, but some will lead to a decline in the site. The decline in the ranking mainly depends on whether the changes are more in line with the needs of users and whether the keywords are related to the content of the site.

1. Reduce keywords

Reducing keywords generally has no impact on the site, nor on other keyword rankings, but may have an impact on subtracted keywords. If the competition of the subtracted keywords is very small, the ranking has little impact. If the competition of the subtracted keywords is relatively large, and does not appear in the description, then the ranking of the site will have a greater impact. So do not reduce keywords at will, unless you do not want to do this keyword ranking.

2. Add keywords

The addition of keywords will dilute the weight of all other keywords, so adding keywords will lead to fluctuations in keyword rankings. However, if the added keywords and the existing keywords promote each other, the impact will not be great. For example: what is SEO and what is SEO, because the meaning is the same, so adding one of them will not affect the ranking of the other keyword.

3. Replace keywords

There are many kinds of substitution keywords, such as: high relevance substitution, low correlation substitution and synonym substitution.

Synonym substitution is the substitution of two words with the same meaning, such as replacing Yingshanhong with the previous azaleas. When replacing synonyms, you should also replace all previous words in the page with current words, and the content and ranking will not be updated until the next update after revision.

If the replacement is highly relevant, if the replacement keyword is highly relevant to the content of the current web page, then the ranking of the previous keyword will drop, and the ranking of the replaced keyword will be faster. If the keyword modification makes the current keyword more in line with the content of the site, then not only will not be ranked down, but will soon rise.

The substitution with low correlation, this kind of keyword substitution will basically lower the keyword ranking. But there will still be a lot of such keyword replacement, because many webmasters do not understand seo, often make some changes to the site.

At this point, I believe you have a deeper understanding of the reasons for the decline in the ranking of the website. You might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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