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This article mainly introduces the relevant knowledge of "what is the keyword promotion strategy of Mini Program". The editor shows you the operation process through an actual case, and the operation method is simple, fast and practical. I hope this article "what is the keyword promotion strategy of Mini Program" can help you solve the problem.

1. Who can use it?

There has been an official release of Mini Program can use the "custom keywords" function, store Mini Program does not support it.

2. How much can I add?

At present, Mini Program's custom keywords can be set up to 10, can be modified three times a month, each review time is seven days.

3. What are the search ranking rules?

The setting of keywords should be related to the business of Mini Program itself, and it must be the service provided by Mini Program or the brand of service provided by Mini Program. After the examination and approval, Mini Program's custom keywords will affect search results together with Mini Program's service quality, user usage, keyword relevance and other factors.

Log in to the backstage of Mini Program and enter "Promotion"

Then click "add keywords"

See the effect of keyword promotion in the background

Detailed explanation of Mini Program search rules

Some people may ask, can my Mini Program be easily found after opening custom keywords? No No, it's not that simple. Not to mention that there are only 10 keywords, reading its search rules can better help you achieve twice the result with half the effort.

After Mini Program keyword configuration takes effect, it will jointly affect search results with Mini Program's quality of service, user usage, keyword relevance and other factors.

Quality of service: in short, "are you comfortable with Mini Program?" if a Mini Program store is more functional and experienced, it means higher quality of service and greater exposure on keyword search, and vice versa. For example, in the e-commerce industry, the common Mini Program has basic functions such as "shopping cart" and "payment". The service quality of Mini Program not only depends on the functional style, but also the loading speed, page layout and interactive settings will affect the user experience. Therefore, this urges developers to push themselves to improve the service quality of Mini Program.

User usage: determined by objective data such as user frequency, which can be seen in the promotion module in the background. According to users' usage, visits and other data, merchants can optimize Mini Program search: improve products or change keywords. The higher the utilization rate of Mini Program in your home, the more likely you are to go to hot search compared with Mini Program of the same nature.

Keyword relevance: refers to the correlation between keywords and Mini Program's selected industries and services. The higher the relevance of keywords, the better the search results, and vice versa. If a catering company chooses a keyword for the clothing industry, the search results are not very good. If businesses want to do a good job in Mini Program keyword promotion, they should think about the search routines of users' keywords. It is suggested that when setting keywords, we should start from the positioning of the industry and the characteristics of target users.

This is the end of the content on "what is the keyword promotion strategy for Mini Program". Thank you for your reading. If you want to know more about the industry, you can follow the industry information channel. The editor will update different knowledge points for you every day.

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