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This article is to share with you about the principles of developing smart Mini Program. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

Four principles for developing intelligent Mini Program.

First, the positioning should be accurate.

Now there are a large number of Mini Program online every day, in this case, how to stand out, the accurate positioning before development is very important. Companies should combine their own core advantages of resources to position, and should not blindly imitate the positioning of others. For example, there are product resources to do e-commerce Mini Program, channel resources can do tools to serve Mini Program, content resources can do promotion Mini Program …

Second, services should be focused.

The use scenario of the plug-in is to meet the timely needs of the user in the fragment time, so the plug-in is much more focused on product functional design, so small that the user can use a few words to describe your product. If one Mini Program does not reflect all the services that companies provide to users, then you can develop multiple Mini Program like McDonald's, and then, like JD.com, develop a large and comprehensive Mini Program with APP functions, as well as Mini Program for special products.

With the development of Mini Program up to now, in the process of operation, enterprises are facing a very real problem, that is, the loss of users, which may occur in all aspects of the transaction, of course, the loss of users is not necessarily a bad thing. In fact, this is also a screening process, the target users stay, non-target users leave, which is conducive to enterprises to carry out follow-up targeted marketing activities to maintain the target users. For example: let users who have entered the Mini Program page get coupons that are valid for several days. Of course, to do a good job in these activities, operators must do a good job in data mining and analysis, which requires Mini Program must have the ability to obtain data.

Third, do a good job in design and pay attention to details.

GroupName: in an era of lack of attention, Name must be easy to remember and preferably have a close relationship with your own business or brand. If a person's name can arouse the interest of others and do not forget, then this kind of name is very successful.

(2) Mini Program avatar: like Wechat avatar, Mini Program avatar is also very important to give users a "first impression", so avatar icons must be creative, preferably to make users happy and unforgettable.

Page design: in addition to functions, the page design of Mini Program must be concise, so that users are directly exposed to the core business functions, which is directly related to the aesthetic feelings and user experience of users.

Fourth, enhance the ability of activities.

The life cycle of users can be divided into three stages: latent period, active period and silent period. the emphasis and means of latent period are different, the latent period should pay attention to promoting activity, and active period should pay attention to the design of activity. attention should be paid to the silent period. At this time, enterprises can improve the activity of potential users through the community, and can also use the time-limited special price, time-limited discount, second kill, group purchase and other functions designed by Mini Program to lay the foundation for sales transformation. in addition, you can also make use of the function of membership card to achieve the customer management function of integral discount. Naturally, this requires the enterprise's Mini Program to have the above capabilities.

Thank you for reading! This is the end of the article on "what are the principles for developing Smart Mini Program". I hope the above content can be of some help to you, so that you can learn more knowledge. If you think the article is good, you can share it for more people to see!

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