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This article introduces the relevant knowledge of "what are the ways for micro-enterprises to break through in the construction market of the Red Sea". In the operation of actual cases, many people will encounter such a dilemma. Next, let the editor lead you to learn how to deal with these situations! I hope you can read it carefully and be able to achieve something!

At least tens of thousands of enterprises are doing it, and is there any new way to play in the construction station market that is already full of Red Sea? 'yes, 'Mr. Mu said.

Mu Kevin is CEO, and wqdian.com is an independent startup team last year. Although he is in the Red Sea market, he believes that the real competition in this market has not yet begun.

Micro-enterprise point is H5 self-help station and web page production platform, from individuals to enterprises, institutions can use micro-enterprise site to do web pages free of charge. Currently, site building templates, host space, traffic, domain name bundles, etc., can be used free of charge.

Micro enterprises challenge the "three axes" of the market.

"in the past, the construction of the station is done by the old technology. With the improvement of users' aesthetics and technology, they hope to have a dynamic and more dazzling website effect." Mu Kaiwen said that the maturity of H5 technology and SaaS in 2015 has given the station construction market new vitality. In order to seize this market, WeChat has used a "killer mace":

First of all, technology upgrading.

Micro-enterprise uses the latest web page technology of HTML5 and CSS3 to build online self-help station tools based on SaaS service mode to build a web page. Moreover, the micro-enterprise can automatically respond to push adaptive web pages according to different access terminals, bringing a good browsing and interactive experience for end-users.

Second, drag and drop to generate a web page.

Mu Kevin said that in the past, there was still a certain technical threshold for the construction of stations, while micro-enterprises hope that novice users can also build stations. In this regard, the micro-enterprise point to design thousands of new templates, zero programming zero-based technology rookie can simply drag and drop to complete the website design.

Finally, the station is built free of charge.

Unlike other companies that need to charge fees for building stations, micro-enterprises have announced that they will build stations for free and provide technical support free of charge. When talking about the profit model, Mu Kevin said that he hopes to start with enterprise services and build a business model in the future.

It is essentially a SaaS service

Talking about being with Discuz! At the same time as Wordpress, Mu Kevin said that they all need technical maintenance, while micro-enterprises can do websites as long as they have a designer or can do PPT.

In addition, after the announcement of free, the business logic of micro-business has also changed: no longer to build a site to make money, but to turn to SaaS services. "We are a service platform. The current station is only the first floor, and in the future we will have to access a variety of third-party services to become an one-stop enterprise service platform." Mu Kaiwen said that for enterprise users, to create a website in the original way, not to mention the manpower and material resources, the website will soon become obsolete and the technology will also become obsolete, but "micro enterprises will continue to upgrade and upgrade their technology." give the enterprise the latest effect and the best technology, the interests of the other side will also be protected.

As for the target users, Mu Kevin said that start-ups and traditional enterprises are all their target users. The competitors are the station-building companies in various places. According to the survey of micro-enterprises, there will be several station-building companies in each city, and better technology, more convenient operation and free services will have an impact on the traditional station-building enterprises.

In terms of product planning, microbusiness is discussing more than 10 new function points on the basis of static pages, such as website registration, login, member management, payment function, H5 dynamic effect and so on. Next year, the microenterprise also plans to open interfaces to third-party enterprise services.

At present, there are 26 people in the entire team, most of whom are technical and product personnel.

Next step: make money, raise money, and become a unicorn

"in the US construction market, Wix serves tens of millions of enterprises, and Weebly serves 8 million enterprise customers. But there are still small workshops in China." Mu Kevin believes that there is a whole new opportunity. But to further expand the scale, we also need the power of capital.

"the micro-enterprise point is the project incubated by Beilong China net, which will certainly be financed in the future." "We have learned from the market that if companies have running water and income, it is not difficult to get financing," Mu Kevin said. "

At present, all businesses are free, but Mu Kevin believes that as a ToB company, it is not difficult to get financing. "B-end enterprise users are very willing to pay for the services they need. As long as they can generate real value, they are willing to pay."

In addition, the micro-business will launch a paid version in the second half of the year, and cooperate with local agents to "hope to have income."

"We also want to be a unicorn." 'There are more than 1 million registered companies in China every year, and all of them need a website, 'Mr. Mu said.

Also right, no matter who is on the network in the future, should have their own stronghold, which is like the network "hukou", you can not become "household registration is not registered".

But as Mu Kevin said, this is also the Red Sea market where tens of thousands of enterprises compete, and it is not easy to be the final winner. "the Red Sea market is the execution and efficiency of the team." Mu Kevin said his team "has been working on 996 from day one, iterating one version a week."

"although it is the Red Sea market, seize the opportunity of revolutionary technological innovation, just like the blue sea market." Mu Kevin said.

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