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Before we explain this strategy, we first need to understand what is valuable. 100RMB may be valuable to you, but to a millionaire, it may not be worth mentioning at all; Xiaomi is valuable to you, but Xiaomi is much worse to iPhone enthusiasts; SEO technology is valuable to you, but to a liberal arts girl, you may not understand what it is at all. The value is relative, what you think is good, the customer will not feel good.

What is something of value to customers? Obviously, products or services that can bring happiness to customers, reduce pain, and improve the quality of life, therefore, when describing products or services, websites must take into account the current state of customers, and know what products and services customers need most.

Zeng Qingping, SEO of Jiangxi Province, saw some people who made money online and went to the mother-to-be group to send free online-earning tutorials as gifts to get customers. This is a typical strategy that does not consider price matching. For the members of the mother-to-be group, what they think is the most valuable gift is not an "online earning tutorial", but an online earning tutorial on "how pregnant mothers earn 10,000 yuan a month with Wechat at home". Put yourself in the shoes of what the customer thinks is the most valuable right now, and use this as a lever to easily get the customer.

We should also note that customers may not feel good if they excessively contribute value to customers. Sometimes, we can not be excessive "attentive" to customers, otherwise, it may be self-defeating. For example, when you are shopping, a merchant says that as long as you buy a product of 500 yuan, you will give a set of gifts worth 20,000 yuan (except virtual products). Do you think this is reliable? Even if you do sell, you will catch customers who are greedy for petty bargains, which are often the most difficult to serve and the worst in quality.

The gifts you give should complement each other with your products, and the degree of gifts should also be grasped. Not too much, not too little. It is best that this gift allows users to experience the impact of your product on their lives, and they will naturally choose your product when they want to improve their lives better.

Finally, we also need to classify customers in order to provide value. For example, if you do English training, customers must be divided into junior students, intermediate students and senior students. In the external SEO promotion or website layout, the design of gifts should be designed into three sets, junior students to primary gifts, intermediate students to send intermediate gifts, senior students to send high-level gifts, the reason is very simple, you give junior students advanced gifts, he does not understand.

Original source SEO tutorial: www.qingpingseo.com reprint please indicate the source!

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