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2025-04-07 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Development >
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This article mainly explains "how businessmen combine WeChat Mini Programs to make money". The content of the explanation in the article is simple and clear, and it is easy to learn and understand. Now please follow the editor's train of thought slowly and deeply. Let's study and learn "how businessmen combine WeChat Mini Programs to make money"!
General business shop opening process is divided into: renting stores-decoration-shop goods-waiting for customers to come. Through comprehensive consideration, most businesses will choose the local location where the price / performance ratio is relatively higher. Even if merchants do not increase their stores, the store rent is not a small cost. at present, in order to reduce costs, merchants operating stores will use Wechat marketing, Qzone implementation, and moments advertising. Weibo and other forms to increase the exposure of the store, most of which will prefer to send ads on moments through Wechat registration.
There are also some merchants open on Taobao, according to the low number of views, through writing soft text release forums, or Taobao customers and site advertisements in the form of drainage. And what is the effect of the marketing techniques used by merchants when they are operating stores?
Under the background that Taobao's flow is low, the implementation cost is high, and Wechat's moments will be blocked and excluded, as a businessman, how to use the current Mini Program trend to open a new breakthrough in marketing implementation? Is there any way for us to precipitate past customers?
How to use WeChat Mini Programs combined with our official account to make money? Be able to integrate the form of marketing implementation into closed-loop marketing to make money.
WeChat Mini Programs uses scenario 1
When users go to a certain location, they look for nearby Mini Program and open the merchant Mini Program to place an order for clothes. After the purchase is successful, you will experience the door-to-door delivery service within 1 hour (merchant logistics will be delivered through Dada and Hummingbird Express), then users will feel delighted. Most people will share their shopping experience (especially female friends) by posting pictures on moments, and then achieve the intention of introducing Mini Program, while Mini Program platform itself has distribution function. Users can introduce others enough to buy this form to earn extra pieces.
Secondly, when issuing an order for purchase, users can attach importance to Volkswagen, and after users pay attention to Volkswagen, they can experience the raffle on the turntable. And the points can be exchanged for products, this form of promotion is not open to help businesses better stay with customers, or to promote users to carry out secondary consumption.
And merchants can affect user consumption through the introduction of new products for different seasons, so as to form a virtuous circle of introduction and purchase marketing form.
WeChat Mini Programs use scenario 2: suitable for Taobao merchants
Users can receive red envelopes from stores after shopping on Taobao. After paying attention to Volkswagen, merchants can push new product releases (discounts) to affect consumption and purchase behavior; secondly, when users end shopping on Taobao, merchants can take attention to Volkswagen and participate in the lottery to drain customers to Volkswagen to precipitate. In order to make a subsequent second purchase, the Volkswagen account of our system also has a distribution function. Users can earn extra income through our Volkswagen account. Assuming that a product is 100 yuan, they can now buy products at a cheaper price. Will this attract customers more?
Of course, businesses can also use second kill in this link to affect consumption, through distribution, group purchase methods to promote user introduction or secondary purchase behavior. The central part can also broaden customers through nearby Mini Program, users place orders for purchase, and immediately deliver through distribution in the same city (combined with distribution + group purchase + joy feeling) to promote users to introduce to the circle of friends and friends and promote the benefit of secondary purchase.
Thank you for your reading. The above is the content of "how businessmen combine WeChat Mini Programs to make money". After the study of this article, I believe you have a deeper understanding of the problem of how businesses combine WeChat Mini Programs to make money. The specific use of the situation also needs to be verified by practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!
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