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This article will explain in detail how search engines judge the relevance of content. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

We all know that when the search engine is ranked, it will rank the content with the best relevance and quality according to the keywords searched by the user to present it to the user, and through the analysis of the search results, we can clearly know that the site at the top of the ranking must be very relevant, so relevance plays a very important role in the search engine ranking.

So how do search engines judge the relevance of websites and web pages?

Those who do seo optimization should know the keyword density, why is there this density? The more times a keyword appears in a website, the stronger the correlation between the website and the keyword, and the higher the frequency of keyword occurrence, the greater the correlation. Therefore, when the search engine algorithm is not perfect, you can get a good ranking through the accumulation of keywords.

In addition to word frequency (keyword frequency), correlation is judged in the following aspects:

Title appears keyword: the title of a website or web page can be said to be the theme and central idea of this website or web page. If a keyword appears in an article, the search engine will think that this page must be very related to the keyword. This is why the title of the website and web page is so important.

Webpage content: watching the Art of seo a few days ago, there is an example in which bananas and oranges are both fruits, but their shapes are completely different. How do search engines recognize their shapes? Through a large amount of data, the search engine program learned that circles and oranges often appear at the same time, while bananas do not, so search engines know that oranges are round and bananas are not. This example is also appropriate to talk about the degree of relevance, for example, how do search engines know that air conditioners are household appliances? The same thing.

Authoritative websites: authoritative websites are generally trusted by search engines. If an authoritative website exports a link to a page and thinks that page is related to "household appliances", then the search engine will think that the content on this page is "household appliances" according to this link. This is also the reason why friendly links or high-quality import links are so useful.

Keyword location: I believe we all know that, for example, keywords appear in the title and content, the effect is completely different, so in order to improve relevance, we will use H tags, Strong tags, etc., to let search engines think that we are related to a keyword.

This is the end of this article on "how search engines judge the relevance of content". I hope the above content can be of some help to you, so that you can learn more knowledge. If you think the article is good, please share it for more people to see.

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