Shulou(Shulou.com)06/01 Report--

Today, I would like to talk to you about what Google Sitelinks refers to. Many people may not know much about it. In order to make you understand better, the editor has summarized the following for you. I hope you can get something from this article.

Google Sitelinks has always been regarded as a manifestation of high-quality websites, which means that sites that can generate sitelinks have a high weight in search engines.

Google Sitelinks has always been regarded as a manifestation of high-quality websites, which means that sites that can generate sitelinks have a high weight in search engines. If you are not sure what Google Sitelinks is, then continue to read the article!

What is Google Sitelinks?

There is actually a brief description of Goolge Sitelinks in the Google webmaster tool:

Sometimes Google generates additional links based on the content of the site to help users browse your site, which is called a site link. Google generates links to these sites on a regular basis through site content.

Because our website links are generated dynamically, this list can change from time to time.

This means that Google displays text links to other pages of the site under the site description of the first search result on the search results page.

[quote from the description of Dianshi interaction] although Google only officially introduced Sitelinks in its official Webmaster Central Blog on Sept. 7, similar results pages have been around for a long time, especially in English search, which probably saw a lot of discussion around April. Strictly speaking, the prototype of Google Sitelinks should be the new UI (user interfaces) introduced by Matt Cutts more than a year ago, calling it snippet link, although it is slightly different from the current form in the specific display format.

According to Google, the main purpose of Sitelinks is to help users find the information they need more quickly and in a simpler way:

The links shown below some sites in our search results, called Sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.

Of course, Google only provides Sitelinks for some websites that rank first in terms of keywords. Generally speaking, these keywords are mostly website names, brands and trademarks.

How to get Google Sitelinks?

Since Google Sitelinks is automatically obtained through the algorithm, then, there must be some more important factors that can help the site to obtain Sitelinks, perhaps, this is the next direction that website builders work hard, after all, compared with the so-called ranking optimization, let more users click to visit the site is the real guarantee to achieve the goal of SEO.

First of all, it is essential to rank first in a particular search term, because Sitelinks is only available to sites that rank first in SERP. Using the name of the site or part of the name as the main keyword will be the decisive factor in obtaining Sitelinks. Carefully write the description and content of the web page, for the sites included by DMOZ, should consider whether to use NOODP tags. According to most people's observation, Google Sitelinks is related to the number of page hits in SERP, that is, ranking alone is not enough, it must be able to attract users' attention and click on the SERP page. Internal links to the site are also very important, and to ensure that Googlebot access to the deep pages of the site. In addition, through the observation of most Sitelink pages, internal links and navigation appear in the front of the HTML code of the page has a certain advantage. Many people speculate that Google Sitelinks may use Google toolbar (toolbar) data to collect data, including users' visits to specific web pages, favorites, and so on, which goes back to the old problem of SEO, that is, to make users feel useful, collect them and visit them many times.

Benefits of Google Sitelinks to the website

As mentioned earlier, Google Sitelinks will have a good effect on website authority and traffic, but it will also have some bad effects. Some people may think that Google Sitelinks is only good for the website, but how can it have a negative impact? Hehe, listen to me decompose.

Before google increases the webmaster's control over Google Sitelinks, the webmaster cannot decide the content of his own Google Sitelinks. Although this result is useful to users for google, some Google Sitelinks content may have a bad impact on users, especially if the title of a Google Sitelinks contains words that users hate, or this kind of Google Sitelinks content is not what the webmaster wants to display. Even now the webmaster has control over Google Sitelinks, I believe many webmasters have not been informed of this information.

Websites with Google Sitelinks have a high degree of google authority. As a result, such sites will become the main targets of SPAM. Many websites use sitelinks as a springboard. This will inevitably increase the burden on the website owned by Google Sitelinks, which has the function of leaving messages and comments.

However, in comparison, the benefits of Google Sitelinks to the website far outweigh its adverse effects. Although the personal feeling can not be based on whether or not to have Google Sitelinks as the criteria for the success of the website, but the website with Google Sitelinks must be successful.

After reading the above, do you have any further understanding of what Google Sitelinks refers to? If you want to know more knowledge or related content, please follow the industry information channel, thank you for your support.

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