Shulou(Shulou.com)05/31 Report--

Microsoft will give Edge browsers a chance to fight at all costs. With the rise of Chrome, Firefox and Safari, Internet Explorer's market share has fallen sharply over the past five years. Microsoft replaced IE with its new browser Edge in 2015. A few years later, Microsoft remade Edge on Google's Chromium code base. Edge is now the default browser on Windows 10 and Windows 11, and its market share has basically doubled in the past year. But Microsoft is not satisfied, which is why Windows users now see prompts warning them not to download Chrome.

In desperation, Windows 10 and Windows 11 users now see pop-ups when they try to download Chrome using Edge. If you search Bing for "Chrome downloads" or similar content, you will see a huge banner that says, "No need to download a new web browser." It says you should use Edge to get a "fast, secure and modern online experience", which may save you time and money in some way. Bing is Microsoft's search engine, so it's kind of understandable.

Microsoft now provides pop-up windows for Windows 10 and 11 users to prevent them from downloading Chrome. Here are some tips you might see in your Edge browser:

As The Verge points out, Edge renders these prompts locally. They don't look like notifications you might see on other sites. Microsoft handcrafted these pop-up windows in an attempt to prevent as many Windows 10 and Windows 11 users as possible from downloading Chrome.

When users are already using one of your services, it's one thing to attract them with new services. For example, when you open Gmail in another browser, Google will try to get you to switch to Chrome. But sending pop-up windows about your product to users on third-party websites is out of date.

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