Shulou(Shulou.com)05/31 Report--

How to analyze mobile phone APP application software development, many novices are not very clear about this, in order to help you solve this problem, the following editor will explain in detail for you, people with this need can come to learn, I hope you can gain something.

Overview of Mobile phone Application Software Development

App development refers to focusing on mobile application software development and services. App is the abbreviation of application, which usually refers to the application software on the mobile phone, or the mobile client. In addition, there are many online app development platforms.

Of course, the mobile Internet era is the era of the whole people, the era of everyone, but also the era of every enterprise. APP facilitates everyone's life, and APP development allows every enterprise to start the process of mobile information.

Our advantages

We know more about brand marketing planning and mobile marketing experience for many years.

We are the first to set foot in mobile marketing technology / concept / system.

Our more systematic brand marketing-oriented omni-directional mobile marketing system includes promotion / transformation / consultation

We are more sensitive and experienced market front-line personnel and professional engineers in the mobile field to participate in R & D together.

What value can mobile application software development bring to enterprises?

1. Mobile application software development can help enterprises to achieve accurate marketing. APP conveys the latest information of the company, such as the company's recent new product launch or promotional activities, to the target customers quickly and accurately.

2. You can convey information to customers anytime and anywhere through the mobile phone APP, without being hindered by time, space and other reasons.

3. Improve the viscosity of users, retain new and old customers, and make them the best word-of-mouth communicators in the enterprise.

4. Enterprises use the lowest advertising cost to get the best publicity effect. Compared with the traditional advertising, mobile APP advertising does not need to pay according to the number of clicks and broadcasts, and its graphic and vivid advertising forms are better than traditional advertisements in terms of cost and effect.

5. Serve existing customers, improve customer satisfaction, and promote secondary consumption.

APP development process

1. To make an APP, there must be relevant requirements, that is to say, the first step is to form the demand for APP.

2. Design the main functions of APP and conceive and design the interface through those requirements.

3. Write the code of the big function module and the interface module. Before the interface module is written, developers can do large functional development in the simulator.

4. After the interface and functions are connected, the approximate demo of app will come out. It is worth mentioning that if you have an interface designer, you can save a lot of time. For example, in interface design, functional modules can be written at the same time as the designer. In this way, after the demo of app comes out, you can basically have an interface to use.

After demo comes out, you have to try it out and try it out several times, and then modify it according to the situation.

5. If there are no big mistakes, it is very necessary to find some test users to participate in the product design and development process. The way to give back to them is to distribute free products to these users after app is released. This practice can not only improve the quality of the product, but also enable test users to get free software products.

6. Repeat a series of steps after the demo comes out according to the feedback from the test users.

7. After the completion of app, the website and a large application market are not available for users to download, install and use.

APP customization function

1. LBS positioning (applicable scenarios: check-in APP, travel reservation APP, taxi rental APP, etc.)

2. Shake it (applicable scenarios: making friends APP, lottery APP, etc.)

3. QR code (applicable scenarios: QR code scanning, commodity price comparison, adding friends, etc.)

4. Graphics and charts (applicable scenarios: trend chart, K diagram, data analysis, etc.)

5. Share to QQ, Wechat, Weibo and other social platform functions (applicable scenarios: all APP)

6. The secondary development of Wechat (applicable scenarios: Wechat marketing, promotion, etc.)

7. Multi-file upload (applicable scenarios: picture upload, data upload, sharing, etc.)

8. Text, voice, video chat (applicable scenarios: social interaction, consultation, etc.)

9. Interface with login systems such as Sina Weibo, Tencent Weibo, Taobao, Renren (applicable scenario: APP that requires a third-party login system, rebate APP of Taobao guest)

10. Interface with the business system (applicable scenario: interface with the original ERP production system or CRM or B2C mall, etc., where mobile applications become part of the whole system)

11. Alipay Express payment, Alipay WAP payment, UnionPay Mobile payment (applicable scenario: e-commerce APP)-Internet of things (applicable scenario: combining with hardware devices to monitor equipment indicators and control equipment, remote control, intelligent furniture APP)

APP server development

1. Picture and text display (applicable scenario: product display)-AR recognition (applicable scene: image recognition, interesting games)

2. Electronic coupons

Other functions can be customized according to the needs of users!

How to maintain the mobile phone APP application software after it is developed?

1. APP is named after the description design: a good APP name should reflect the function of APP, so that users can easily remember your APP, and a good description can also improve the utilization and download rate of APP, so in the design of APP description, in addition to the function description, but also pay attention to the mining and layout of APP-related keywords.

2. APP is launched in major application markets: like conventional APP, the first step is to set up basic APP download conditions in all major application markets. This has two advantages: one is that it can lay the foundation for your follow-up publicity, but it will result in natural downloads.

3. Organize app online and offline promotion: online use of soft text is the most commonly used and easiest method for all APP promotions. This method requires relatively low time and labor costs, and the probability of natural success is also relatively low. It is also necessary to guide users to contact and use this APP by planning events or activities. Offline can use bus rental light boxes and other places to cast advertisements, users can see online batches of life APP ads every day, imperceptibly forming a brand effect and so on.

Maintenance after the development of mobile applications is a very important thing. In short, the core of the operation is to retain users, otherwise the APP developed with so much energy and money will soon become a zombie APP without users, download rate and utilization rate.

In any case, the core of APP marketing is to retain customers. Only by improving the operation quality of app, taking advantage of the victory and establishing its own brand can it rise rapidly.

App operation

1. Basic operation: the most daily and common work to maintain the normal operation of products.

2. User operation: responsible for the maintenance of users, expand the number of users and improve user activity. For the communication and operation of some core users, it is beneficial to warm up and promote their activities, and you can also get first-hand research data and user feedback from them.

3. Content operation: guide, recommend, integrate and promote the content of the product. Provide materials for other colleagues, such as event operation, etc.

4. Activity operation: plan activities according to demand and objectives, monitor the effect of activities and adjust activities appropriately through data analysis, so as to improve KPI and achieve the role of product promotion and operation.

5. Channel operation: promote and export products by means of business cooperation, product cooperation, channel cooperation and so on. Promote and spread the products through marketing activities, media promotion, social media marketing and so on.

How much does it cost to develop App?

Nowadays, it is nothing new for enterprises to develop APP, and many enterprises know that exclusive independent brand APP application development is an important choice for enterprises to survive and develop in the future of mobile Internet. Therefore, how much money to develop APP is also the most concerned issue for many customers. Generally speaking, the factors that determine the price of mobile application development are the complexity of the architecture and the manpower and time required. Here are some common questions organized by editors:

1. I want to find an outsourcing company to develop a simple APP without considering the gorgeous interface and interactive effect.

This kind of APP can be done basically by a programmer, and if there is a master's advice, a college student or graduate student in a computing class can do it. It is usually between thousands and tens of thousands of yuan.

2. The APP I want to develop only runs on a fixed platform.

Most people will consider iOS first, because people who use iPhone are relatively high-end, have a certain degree of spending power, can run well on iOS, and have a good interface and interaction. The price is generally between tens of thousands to more than one hundred thousand yuan.

3. I want to develop APP, which needs to be cross-platform and universal.

At present, mobile terminals are mainly divided into android (Android) and iOS (Apple). Others, such as BlackBerry, are not very popular in China, mainly the above two. This kind of development needs the support of a team. The structure of the team is 1 architect and background developer + 1 Android + 1 iOS developer + 1 product manager + 1 front-end developer + designer. The price is generally between one hundred thousand yuan and several hundred thousand yuan.

Is it helpful for you to read the above content? If you want to know more about the relevant knowledge or read more related articles, please follow the industry information channel, thank you for your support.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.