Shulou(Shulou.com)05/31 Report--

The national transmission won 250 million "torch red envelopes", the "team" competed for 100 million bonuses, the "Carnival City" of Shaoguan was divided into 170 million, and 80% of the garden users could enjoy nearly 3000 yuan. Tmall Singles 11 Global Carnival was officially launched on October 19, 2017, and there came numerous good news about the secret books and "hand parties".

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After eight years, Tmall has reached 200000 brands and 500m consumers around the world, making it the largest and most influential carnival in the world. In 2017, in order to make consumers have fun and save effort, Tmall launched a series of real preferential benefits to keep the world's good goods going, real gold and silver red envelopes, and enjoy online and offline.

250 million torch red packets "draw each other" happily, 80% of flower bud users can enjoy the emergency quota of flowers.

This year, Tmall will launch up to 600 million cash red packet games on Singles Day holiday. On the afternoon of October 19, the Red packet of Torch, the funniest red packet in history, was launched.

250 million cash is divided into "ordinary red packets, rare red envelopes, legendary red envelopes". Friends can get red envelopes by lighting cigarettes with each other. After receiving three red envelopes, they can "draw lottery" with their friends, exchange red envelopes and get a bigger surprise. The maximum amount of a single red packet can be up to 1111 yuan.

Compared with previous games, "Torch Red packet" is more interactive, more fun to play, and has a large scale, which will increase with the fluctuation of the number of participants. the final result will be announced at Tmall's Singles' Day Gala (8: 00 p.m. on November 10).

One person is not strong enough? Then come to a group of people! In addition to the "torch red packet", starting from October 25, "rookies" with a mischievous value of more than 600 points can also form a "double 11 team" to compete. As long as the total mischievous value of all members of a single double 11 "team" meets the corresponding requirements, and the number of teams is 5, all members can divide the double 11 red packet reward of the corresponding denomination. If the number of svip in the team is 3, the number of red packets that all members of the team can share will double.

In addition, starting from November 1, users can also participate in the "National Red packet charging". As long as you charge a red packet, the amount will be randomly replaced with a new double 11 red packet, the denomination must be greater than or equal to the amount charged by the user, for example, you can get a red packet of 120 yuan if you charge 100 yuan.

Although the benefits of red envelopes have not stopped, what if they are still not enough? On the day of the launch of Tmall double 11, Huayuan officially announced the launch of a temporary fare increase. Compared with the previous two years, there are a wider range of users who can enjoy temporary fare increases this year, with an estimated 80% of the flowers.

Users will receive a corresponding temporary quota, with an average extra expenditure of 2200 yuan per person.

The whole people caught cats and dazzled flash stores, Tmall made online and offline get together on Singles Day holiday.

The popular "cat catching" game will continue to increase this year, and the legendary "Golden Cat" will be collectively parachuted into nearly 60 core business circles across the country on November 4, 5 and 11, when consumers at the scene will be able to grab cash red envelopes with a minimum of 100 yuan.

In addition, all the offline stores of Yintai Commercial will hold "double 11 Carnival Night", where more than 3 million people will interact with the digital screen, enjoy delicious food and watch performances. Tmall's new retail wisdom flash store and the new retail mother-and-baby room will be unveiled one by one. On the basis of "the same price online and offline" for many years, Tmall's flagship store, Meow Street and stores are fully combined to achieve online and offline global marketing, and launched "Super Brand Day" with six major brand groups. Starting from November 1, customers can buy super products, pre-order, receive red envelopes, experience new species, participate in carnival night, etc., and will feel the main venue of double 11 entities with various forms and rich content.

Lock the goods in advance, "chop hands" gracefully, and super members enjoy 1 hour to place orders.

Do you feel tired by fighting for "hand speed" on Singles' Day every year? Can't you always grab the popular style goods? This year, this problem will be solved! Between November 8 and November 10, super members can use points to lock items in the center of the shopping cart, and up to 5 items can be locked by the same user. In the early morning of November 11, 2017 Tmall double 11 opened, super members will have a full hour to submit orders, the favorite goods, popular styles into the bag.

When "Cat Night" relay "trend Festival", when Silicon Valley meets Hollywood

Alibaba announced that Tmall's Singles Day Global Carnival in 2017 will be held in Shanghai and broadcast on Beijing Satellite TV, Zhejiang Satellite TV and Shenzhen Satellite TV. Last year, the director of Cat Night and the gold medal program producer Renwei, known as the King of the Super Bowl? Hill will continue to be the general director of this year's Cat Night.

It has been revealed that Cat Night, which will officially debut on the evening of November 10, in addition to the most shocking international top star groups, the most innovative Internet multi-screen interaction model, and ever-present consumer welfare, will also continue to display the unlimited imagination brought by the "Silicon Valley + Hollywood" model, so that consumers can feel the "beauty you should see" all over the world without leaving home.

In addition to the annual "Cat Night", the 2017 Tmall double 11 Global Fashion Festival will also be officially held in Shanghai on October 20, attracting world-famous fashion brands such as LVMH, Estée Lauder, SMCP, Victoria's Secret, Furla, Raphe Lauren, Jason Wu, Opening Ceremony and so on. Fan Bingbing, Li Yuchun, Zhang Yixing and other popular stars and 9 Victoria's Secret supermodels will participate.

10 national charter flights are delivered directly, domestic goods pour into more than 200 countries, and global sales are upgraded.

It is not only a carnival in China, but also a global carnival in Tmall's "double 11". Over the past year, based on the infrastructure of Tmall's new retail, Tmall has not only become the best channel for high-quality domestic brands to win global consumers, but also the best platform for Chinese buyers to upgrade and discover new global brands.

From October 19th, Tmall International will join with many global brands to continuously launch direct overseas charter services that surpass those of Europe, the United States and Asia-Pacific countries, such as the global limited launch signed by Real Madrid stars and the first cross-border introduction of New Zealand fresh milk. And Macy's, Costco, Metro, Chemistwarehouse, Matsumoto and other global retail giants from Europe, America, Australia, New Zealand and Asia-Pacific are also making strenuous preparations to push the globalization of Tmall's double 11 to a new level in history.

In addition to the popularity of "global buying", the momentum of "global selling" should not be underestimated. This year, Tmall overseas will join this year's Tmall Global Singles Day for the first time with a number of domestic brands, stationed in more than 200 countries and regions. At that time, many brands of brick-and-mortar stores will join Wandian to celebrate, and nearly 100 million overseas Chinese and global consumers will compete for all kinds of coupons and use them both online and offline. After Singapore and Malaysia, Tmall will join hands with Lazada overseas and will continue to launch "taobao collection" in Indonesia, the Philippines, Thailand and other countries, leading domestic brands to provide localized services to meet the needs of 600 million Southeast Asian consumers.

From 3: 00 p.m. on October 19th, Tmall double 11 Global Carnival will kick off the pre-sale curtain, users pay a small amount of deposit and frantically double; from November 1, the preheated main venue will be upgraded again, and there will be tens of billions of free shopping subsidies in various industries.

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