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This article introduces the relevant knowledge of "what are the ways to reduce the bounce rate of the website?" in the operation of the actual case, many people will encounter such a dilemma, and then let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

What is the website bounce rate?

Website bounce rate (Bounce Rate) is an important index to evaluate the performance of a website, and the bounce rate is high, which means that the user experience of the website is not good, and the user will jump out if the bounce rate is low. On the contrary, if the bounce rate is low, it means that the user experience of the website has done well and users can find the content they need. And later he may also come to patronize your website, improve the user stickiness, slowly can accumulate a large number of website users.

How important it is for a website to reduce the bounce rate of users. Many webmasters who have their own websites want users to stay more time on their websites, hoping that users can click on the page more and view more content, and achieve the goal conversion as much as possible. Moreover, the low bounce rate of the website will deepen the friendliness of the search engine to our site and get a better score.

1. Good structure and comfortable layout of the website.

This should be easy to understand. No matter who it is, when you enter a website, you find that the structure of the website is messy, the hierarchical structure is not clear, and you want to find out what you want, but you can't start in such a chaotic view. If you are in a hurry, you are in a bad mood. I think whoever it is will have the mood to have a meal with the producer XXOO (ahem … Therefore, we must give users a better experience and a clear and clear view.

It is best to use a tree structure to lay out the web, which is a structure that search engines like very much, which will increase the popularity of our site and guide users into the content they want to know.

2. you need to be careful to put in the advertisement, don't forget the user experience.

To be honest, no one would like a website full of dazzling advertisements. Admittedly, advertising is one of the main means to make profits and cash out of our website, but this thing is a double-edged sword. If you go too far, users will resent your site very much, and some websites even use some "rogue means" to brush advertisements, such as forced pop-up windows, so that users will have a poor impression of your site.

Therefore, we should be careful to advertise, and some advertisements in pictures and videos will slow down the loading speed of the website. Therefore, how to grasp this amount is to rely on our own, do not be insatiably greedy and finally buried their own website, the loss outweighs the gain.

3. The loading speed of our web page

According to the data, if a web page is loaded for more than 12 seconds, users will generally choose to shut down the web page directly. Moreover, this will not only reduce the goodwill of users to our site, increase the bounce rate of users, but also affect the ranking of our site by search engines.

This is a problem that can not be ignored by our webmaster. As for the solution, for example, we can add less pictures to the website and other things that consume more bandwidth, and we can also get a CDN acceleration for the website. There are many ways.

4. Good internal chain system layout of the website.

If our user has finished browsing an article with interest, he will lose his ability to think. If we can make their thoughts follow us, we can keep them browsing on our site.

Therefore, the layout of the inner chain is essential, for example, when the user finished browsing this article, give him a relevant recommendation, hot article, then the user will continue to browse because of interest. In this way, it not only increases the depth and breadth of users' browsing in our website, but also reduces the bounce rate of the website. Or if the user wants to see the video about building the station, we will put the video in the way of inner chain, the first episode, the second episode, the third episode. Line up, so that users will continue to browse with such an internal chain system, reducing the user bounce rate of our site, and will also increase the depth and breadth of search engine crawling in our site. So although the outer chain is very important, but do not ignore the role of the inner chain.

5. Don't have a dead chain on the website.

When there are many dead links in our website, not only will the search engine reduce the right to our website, but also reduce the users' goodwill to our website, which we should all have a deep understanding of.

Therefore, we should make 404 pages to give users a good experience when dead links appear, and guide users back to our home page. And shield the dead chain in the robot file in time, but also submit the dead chain in the webmaster platform.

6. Increase the interaction of the website

Users have browsed an article on our website, and they may have a lot of views and experiences on this article, so we can add a comment function below to allow users to play their own ink. such a high degree of interaction may also attract others to read the article and come to the comment area to say two things. This can not only reduce the bounce rate of users, but also increase the score of our pages by search engines.

This is the end of the content of "what are the ways to reduce the bounce rate of the website". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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