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This article mainly introduces the website construction how to optimize the navigation structure, the article is very detailed, has a certain reference value, interested friends must read it!

A clear navigation structure is very important for website construction, professional website construction companies will take navigation as an important goal, because it has a significant impact on the website information architecture and user experience. From the user's point of view, site navigation needs to solve the following two problems.

1. Let users know their current location

The site has dozens of pages, users may enter the site from any page, no matter which page the user enters from, the site navigation should let the user know clearly where he is.

2. Let the user know where to go next

Sometimes users are very clear about what they need, but users do not know how to operate on the site to achieve their goals. At this time, site navigation should guide users to the site, so as to solve the needs of users.

After solving the above two problems, let's share how to design website navigation:

I. text navigation

Marketing sites should try to use ordinary HTML text navigation, do not use pictures as navigation links, do not use Flash to do navigation, the most common text links for search engine spiders are the most friendly, and navigation links are the most important internal links included in the whole site, so do not set obstacles to spiders on navigation links.

2. Flattening of link structure

Search engine spider search mode has a kind of in-depth search, generally speaking, spiders hold on to the link of a web page until the end, so in the process of website design, try to make all the pages of the site as close to the home page as possible. Rui network suggested that the inner page from the home page had better not be more than 3 clicks, in the link structure to make the site as flat as possible.

Third, the anchor text contains keywords

Links in navigation are usually the main source of internal links for classified pages, and their number is huge, and their anchor text has a considerable impact on the relevance of the target page, so the classification name should use target keywords as far as possible. Of course, we should first estimate the user experience, remember not to pile up keywords, and the number of words in the classification navigation name should be 2 words.

Fourth, bread crumb navigation

The definition of bread crumb navigation comes from a fairy tale called Hansel and Gretel. One day, Hansel and Gretel were accidentally lost while walking through the forest, but they found that crumbs were scattered along the way. they found their way home through these crumbs. In fact, breadcrumb navigation has the same effect for users and search engines, telling visitors where the site is and how to return. The correct use of breadcrumb navigation can make the structure of the website clearer. The most common bread crumb navigation is in the form of "home page > main category > primary category > secondary category >. > final content page".

In short, website navigation is very important for the website, and the navigation structure of the website must be planned before the website construction, so that users can have a better experience and search engine spiders can better grab the content of the website.

The above is all the contents of the article "how to optimize the Navigation structure of website Construction". Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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