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This article is to share with you what the essential functions of hotel WeChat Mini Programs are. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

Nowadays more and more consumers are used to using Mini Program. People shop, order food, take training classes, ride shared bikes and so on in Mini Program. Among them, WeChat Mini Programs is the Mini Program with the largest number of users and the largest trading volume.

As of June 2019, the total number of WeChat Mini Programs users reached 700 million, while WeChat Mini Programs's annual turnover in 2019 was as high as 800 billion. This is a very astonishing figure, which fully shows that WeChat Mini Programs has a bright future, and it is true that more and more enterprises and individual merchants are using Mini Program. Among them, the hotel industry has long begun to use Mini Program. But Mini Program is a new carrier after all, there may still be some hotel enterprises have not established their own Mini Program, and it is not clear what functions Mini Program needs. Then here to give you a brief introduction, what necessary functions the hotel WeChat Mini Programs needs! Enterprises or businesses that have already made Mini Program can also have a look at it, which may give you new inspiration.

I. from the perspective of tourists:

The characteristic of Mini Program is that it is ready to go without installation, saving time and energy for consumers and achieving the goal quickly. Then users who will use the hotel Mini Program must also want to achieve the goal of convenience and speed.

① ordering function.

This is the Mini Program of direct sales of goods are a necessary function, but also the most basic function.

② deposit service.

You need a deposit to check in in a hotel, but the traditional way is to pay a deposit at the front desk of the hotel. If you can pay a deposit in Mini Program, it must be very convenient for consumers.

③ check in ahead of time.

Similar to the previous point, the traditional practice is for consumers to register identity information, check and check in at the front desk of the hotel. It is very unfriendly to some tourists who have come a long way. Mini Program can send information in advance to go through the check-in procedures, you can let consumers check in quickly, eliminate fatigue in time, and improve satisfaction.

④ intelligent unlock.

Hotels usually use room cards to unlock, and some hotels use room cards to swipe elevators. But in case the room card is lost, it is troublesome to make up, and it may also be fined by the hotel, which will also bring great inconvenience to tourists and affect the mood of consumption. It is very convenient to scan the code and open the lock in Mini Program, which can eliminate the troubles mentioned above.

⑤ shuttle service.

Shuttle service is very necessary for hotels adjacent to the airport. When tourists choose hotels around the airport, whether to include pick-up service is also an important consideration. It is necessary to make a reservation module of pick-up and pick-up service in Mini Program.

⑥ navigation function.

That is, LBS navigation function. In Mini Program's products, the location of the hotel is marked out to facilitate consumers to click and navigate to the location of the hotel.

⑦ wifi is directly connected.

Consumers generally use smartphones, and traffic is consumed very quickly when they are away from home. Hotels often have wifi, but generally need to ask the waiter, or check the relevant instructions, notices, etc., to know the wifi password. Mini Program has functions such as wifi direct connection, which is a very intimate service for consumers.

⑧ room panoramic vr display.

The general consumer is not clear about the actual decoration of the hotel before staying in the hotel, and the pictures provided by the hotel are usually suspected of "photo fraud". In contrast, the vr real-time display is more real than the picture, which can promote the transaction transformation to a certain extent.

Second, marketing point of view:

With the hotel Mini Program, traffic and customers will not automatically visit. It also requires careful operation and management of enterprises and merchants in order to have continuous traffic and orders.

① points management.

Points is one of the most common marketing methods, and consumers are used to using points to bring them a discount. The flexible use of points management by businesses can enhance the stickiness of users and effectively promote secondary consumption.

② coupons.

Sending coupons from time to time, or allowing consumers to exchange points for coupons, is also one of the effective means to promote transactions.

③ fission distribution function.

For the hotel merchants who have just established Mini Program, there is not enough traffic, but through the distribution of rebates, consumers can bring you consumers and effectively absorb powder.

The score was evaluated by ④.

Direct evaluation from consumers can enable businesses to improve and provide better services.

Recommendation function of scenic spots around ⑤.

For businesses in tourist attractions, it is very necessary for some tourists to recommend interesting scenic spots or popular routes for tourists. This can also bring extra profits to businesses.

Third, from the perspective of enterprise back-end management:

Nowadays, the management of the hotel is becoming intelligent. Mini Program backend also needs to provide more functions and data in order to effectively help merchants.

① adds product features.

This is the most basic and necessary. Without adding products, consumers will not be able to buy in Mini Program.

② room management.

There is a room management function at the back end, and businesses know which rooms are vacant, which have been sold but not checked in, which have been checked in, which are being cleaned, and which need to be repaired in order to better manage the hotel.

③ financial function.

It is convenient for businesses to count income and expenditure, which is the basic function of the back end.

④ data statistical analysis function.

Analysis of the number of customers, user profile; analysis of the number of orders, amount; analysis of financial components, with these functions, can help businesses better review operational decisions, modify decisions, and achieve maximum profits.

⑤ distribution interface.

Refers to the data interface that is distributed to other OTA platforms. Although Wechat has its own huge traffic, consumers are generally used to ordering products on the OTA platform. If necessary, selling products on OTA is also an effective source of revenue.

Thank you for reading! This is the end of the article on "what is the essential function of Hotel WeChat Mini Programs". I hope the above content can be of some help to you, so that you can learn more knowledge. If you think the article is good, you can share it for more people to see!

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