Shulou(Shulou.com)06/01 Report--

In 2019, Weixin Mini Programs exceeded 300 million daily active users. WeChat, which has the largest traffic in the whole network, relies on WeChat ecosystem, KOL and content producers, as well as the most abundant scene entrance of Mini programs, becoming the fermentation platform and the first marketing position of e-commerce Mini programs.

E-commerce Mini programs have always accounted for the largest proportion of all types of Mini programs. E-commerce decision-making is decentralized, and user traffic sinks and scatters from traditional e-commerce to diversified Social commerce (Social commerce) context. For example, the traditional e-commerce search and shopping scenes of Taobao and Jingdong are constantly being disintegrated by Mini programs, which are mainly based on "discovery" and "sharing." Then, Mini programs came out of this new track for curve overtaking.

Compared with APP and H5, the advantages of Weixin Mini Programs are self-evident.

cost-effective

Rapid development, cost control, fast launch. It is more suitable for the current user experience context of rapid and agile iteration. And can fully meet the e-commerce and budget needs of SMEs.

see and buy

It can be directly used as a landing page for natural search, advertising and content marketing to realize the e-commerce experience of instant purchase.

content marketing

Content is an important tool to drive transformation. Mini programs are used as important carriers for content realization, directly stimulate transformation, and realize mutual diversion between Mini programs and public accounts.

sovereign and independent

Compared with the complex approval, margin and high operating costs of opening stores in Jingdong and Taobao, Mini programs eliminate strict entry threshold and operation restrictions. The only thing to note is the WeChat platform's approval restrictions on Mini programs themselves.

convenient payment

Support direct evocation of payment in WeChat and Alipay APP through Mini programs. First of all, the user purchase experience is more secure. Secondly, the extra rate and capital flow brought by the third party payer are omitted.

Futanzi Yanbian cattle meat shop is a "healthy green" theme, mainly engaged in local cattle meat, pickled barbecue and imported barbecue, as well as other cattle by-products, spices and so on. In July 2019, with the technical support of Weisheng Mini programs, the e-commerce Mini programs of "Futanzi Yanbian Yellow Cattle Meat Store" were launched, online business channels were increased, combined with rich marketing functions of Mini programs, rapid drainage and greatly increased order volume.

In the first four months of trial operation, nearly 3000 loyal customers were added, during which the online turnover alone reached 140,000. We can see from its business model how e-commerce Mini programs expand their business scope, reach more consumers, and learn to replicate success, so that we can avoid detours and forks in the process of operating our own Mini programs.

Member binding, accurate service

Members accumulated in offline stores of Fuzi Yanbian Yellow Cattle Meat Store can bind membership cards at the end of Weisheng Mini programs. New users can also apply online to become members, unifying members online, which not only facilitates customers, but also enables stores to provide more accurate services to customers.

Online recharge, online payment

Customers can recharge online and enter the mall for consumption and payment. At the same time, offline store customers can input consumption amount online and pay. Online and offline linkage makes customer experience better.

Customer service session, timely service

Customers can also consult the customer service of Yellow Beef Store in the form of one-touch dialing and customer service session. The customer service session supports customers to send the current browsing page with one click, so that communication is barrier-free.

Fission red envelope, rapid drainage

Futanzi Yanbian Yellow Cattle Store sets up 50 yuan fission red envelope, customers invite 9 friends to share red envelope and consume together, combined with second kill, bargain and other marketing activities, to achieve the fission drainage effect with more than one area.

In today's fast-growing Internet era, everything revolves around the most important two words: users. Where the user is, the consumption behavior pattern will migrate and change accordingly. However, Weisheng Mini programs are based on the industry SCRM solution of enterprise WeChat, creating a closed loop of private domain data operation for small and medium-sized enterprises and assisting digital transformation.

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