Shulou(Shulou.com)06/02 Report--

Learn the basic knowledge that foreign trade rookies must have, not only to better carry out foreign trade business, to answer all kinds of customer questions in time, but also to judge whether customers are professional or not, in case they encounter business scams that swindle goods.

Product display should be standardized

Product display is very important for the development of foreign trade business, accurate and comprehensive product display content, can facilitate customers to quickly obtain effective product information, more conducive to the completion of orders.

1. The product information is clear, the title is complete and accurate, there is no need for the product title to shake smart or advertise, accurate and direct title can help customers to get information quickly.

two。 The product display is clear and detailed, and the picture display of the product is best to show the advantages of the product in an all-round way, so that customers can have a demand for cooperation when they see the picture. If this kind of product has been delivered, it can collect the problems during the inspection period and make a comparison picture before and after the product display, which is more professional.

3. The product description is complete. Such as model, size, material, accessories and other information. Display in tabular form as much as possible, present an intuitive table of product information details, and move customers through the details.

II. File transfer should be timely

Effective and fast large file transfer can make it more convenient for customers to obtain product information. at the same time, customers may make inquiries with many foreign trade merchants, if you can quickly send documents showing their product advantages within this period of time, can stand out among many foreign trade counterparts.

It is recommended to use radium speed cloud transfer, this network disk tool, set transmission, management, storage as a whole, large-capacity free file transfer for individual users, can reduce costs, if the external need to transfer software, can also be achieved. His transfer speed and file management features cost performance is extremely high, document management helps us to find product information quickly, effective classification is more convenient for product display, transfer speed, 5GB documents can be transmitted in 24 minutes, relative to peers, this speed is really very moving, and foreign trade people pay more attention to free storage function, after all, product categories are relatively large.

Third, timely online and quick reply to inquiry information

As most of the customers we contact are foreign trade customers, the acquisition of inquiry information has jet lag, in order to reply to inquiry information in a timely manner, it is best to ensure that inquiry information can be answered within the customer's active time. Generally, the online time is from 10: 00 p.m. to 4: 00 a.m., this time online can effectively improve the order rate.

At the same time, due to the diversification of customer inquiries, they may make inquiries with multiple foreign trade counterparts at the same time, so quick response to inquiry information can get more trading opportunities.

Fourth, accurately reply to the inquiry information

Some foreign trade rookies, it is not easy to encounter inquiry customers, easy to get too excited, and then begin to introduce product advantages, and then scare back inquiry customers, due to the lack of accurate reply information, customers have little chance of successful purchase. For accurate responses, you need to do these points:

1. Accurate answers to customer questions can be accompanied by a small number of product advantages, but the suggestion is not too redundant, the answer is mainly, direct and clear.

two。 Accurately judge the needs of customer products, targeted promotion of products, according to the customer's purchase intention to make corresponding recommendations, only recommend a company's best-selling products is not desirable. Need to be combined with customer needs, otherwise you will give customers the illusion that you do not have this kind of product, and then miss the opportunity to become an order.

3. Only recommend your own products, do not judge peer products, you can put product details on the product picture display, showing professionalism. But attacking other products is not desirable.

4. Pay attention to customer experience, effective and fast after-sales service can enrich customer experience.

Fifth, timely analysis of the reasons for non-completion of orders

For the products with inquiry, no matter whether the order is completed or not, the corresponding document management classification should be done. If the product is not ordered, then the reasons need to be summarized within a period of time. If it is the defect of the product itself, targeted improvement of the product will better reflect the professionalism. If it is the price reason, a certain degree of discount can also attract customers to complete orders.

VI. Order analysis

Timely summary of customer repeat purchase rate helps to distinguish customer quality, which is an important standard for considering products and services, and it is recommended to collect data once a week.

Refund rate analysis, some products due to quality problems or other service defects, easy to lead to customer refund, this data analysis can examine product quality from the perspective of data, timely check quality and maintain product service, and better maintain the bond with customers.

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