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This article mainly introduces the relevant knowledge of "how to do Wechat group purchase Mini Program". The editor shows you the operation process through an actual case, and the operation method is simple, fast and practical. I hope this "Wechat group purchase Mini Program how to do" article can help you solve the problem.

First, why does community group buying need Mini Program?

First of all, it is important to know that the transaction process of community group buying depends on the community group, and Mini Program has two natural generation advantages: WeChat Pay and shared group cards. At the same time, it is easy to compete for new users because it is ready to use and does not need to download.

On the other hand, through two years of version iteration, Mini Program development and customization has been unprecedentedly powerful, on a par with APP in capability, and can easily meet various needs, while group buying as an activity attended by many people, through Mini Program can easily solve the pain points that are difficult to count.

Compared with micro-mall and micro-store, Mini Program imports more, experience is better, compared with APP, Mini Program development cost is lower, and do not have to worry about Wechat ban, it can be said that Mini Program is the best partner for community group buying.

Second, what functions do community group-buying Mini Program need?

Product management: community group purchase channels often handle a lot of community group purchase groups, so it is necessary to have a sound product management function to prevent the problem of insufficient inventory. Coupled with the characteristics of group buying products, it is necessary to be able to quickly get on the shelves, set discounts and product retrieval.

Colonel backstage: the colonel plays an important role in the community group purchase, it can be said that it is the key to the success of a community affairs, but also serves as the group purchase calculation, write-off, and refund withdrawal. If Mini Program does not have its own leader to handle the backstage, it will be very difficult to add the work of the commander.

LBS positioning: with the positioning function, in addition to facilitating multiple stores, users can automatically enter the community when they open Mini Program for the first time, automatically match the nearest distribution point when placing an order, and import neighboring users using neighboring Mini Program.

Marketing tools: as a typical volume business model, community group buying is highly dependent on the level of users. In addition to acquaintances' referrals, it also needs marketing functions such as second kill, coupons and lottery. In addition, community group buying is very dependent on acquaintances, so you can participate in plug-ins such as bargaining, holiday interaction and group connection.

Third, how to find reliable Mini Program development channels?

Although Mini Program is not difficult to develop, it still requires professional programming skills, so for most small channels, it is not as cost-effective to hire people to explore their own development, it is not as cost-effective to buy mature industry templates directly, then the problem arises. How can we find a reliable Mini Program development channel?

First of all, the demand is aware of the cost constraints of Mini Program development. Templates with too low prices are often full of tricks, either paying for the unlocking function, or a lot of bug buying and selling, or even falling short of available standards.

Secondly, in addition to complete functions and reasonable prices, follow-up skills maintenance and function upgrading are also elements that must be considered. In addition to probing the word-of-mouth of the channels, on-the-spot visits to whether there are after-sales and skill teams are also feasible.

Whether it is Mini Program or community group buying, the essence of such success lies in meeting the needs of users.

This is the end of the content about "how to do Wechat Group Buy Mini Program". Thank you for your reading. If you want to know more about the industry, you can follow the industry information channel. The editor will update different knowledge points for you every day.

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