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Editor to share with you what are the key words for SEO optimization of the site, I believe most people do not know much about it, so share this article for your reference, I hope you can learn a lot after reading this article, let's go to know it!

There are five main points to pay attention to when choosing keywords:

1. Do not choose common words and adjectives in life

Once upon a time, the keyword of a website was "Love Life, Love Fashion". These two keywords are a state and can not explain a specific thing. For example, "SEO" is a specific thing, so we can search for relevant content by searching SEO. "Love life" and "love fashion" are only vague concepts, do not refer to a specific thing, and can not find a very targeted page by searching these two keywords.

2. don't choose keywords that are too popular.

For the average SEO or even SEO team, it is too expensive to be a very competitive and very popular keyword. If you are selling computers, why not choose to make a certain model and style of computer? Instead of choosing the word "computer"? Although the keywords with large search volume can bring a lot of traffic to the website, the pertinence of these traffic is very weak, and the bounce rate is much higher than that of more accurate keywords with less competition.

And it takes a team half a year to get a very popular keyword, while a team can put a large number of general words on the home page in half a year. Of course, if you have the strength and don't worry about time and cost, you can make buzzwords. Hot words are difficult, you can choose the right words by "how to distinguish the difficulty of keyword optimization".

3. Don't intercept brand words on other websites.

In the same industry, other brands have a good search volume, so they want to use this word as a keyword to intercept other people's traffic, this method is very stupid.

1. Search engines protect brands to a certain extent, but once you find that you are embezzling other people's brand websites, you will be dealt with with reduced rights.

2. Users are brand conscious and will not easily regard a fake brand as a brand.

3. Waste time making brands for others instead of building your own brand.

4. Select the long-tailed keywords that users are used to searching.

For an article with the same content, one title is "what to pay attention to when choosing keywords" and the other is "choosing two or three things for keywords". The former is a long-tailed word in line with users' search habits, and the latter is a long-tailed word to please users. When laying out long-tail words on a website, you should choose the former rather than the latter.

5. don't choose keywords that are uncompetitive.

Of course, the time for ranking keywords with low degree of competition will be shorter, but what about after doing it? It may not bring much traffic. Some less competitive long-tail words can be easily done on the inside page of the website. If you use the home page and column page to rank, it will not only waste time, but also affect the content structure of the site.

The above are all the contents of this article "what are the points for attention in optimizing the selection of keywords on the website SEO?" Thank you for your reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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