Shulou(Shulou.com)06/03 Report--

I. Analysis of frame structure

Interface design

Home page: short video platform put the video on the front page, the interface is relatively simple, the top navigation bar only menu, follow, find, city video and other buttons. Short videos are presented at random, and users can only refresh the page to replace the videos they want to watch. But fortunately, users also have filtering options for the short videos they watch, which can be pressed for a long time to reduce similar works, improving the accuracy to a certain extent. You can also choose to set channel classification at the top, and users can switch horizontally. The development of short video platform basically uses waterfall two-row distribution, which can well arrange videos of different sizes. And appear to be scattered. In the upper part of the added search bar function, users can directly borrow to search their favorite users, content. Added to display recent hot tips in the search box, or directly in the navigation bar opened a hot search button to directly display the most recent daily and weekly lists.

Shooting interface

In the shooting interface, the functions are basically the same, but the layout of the buttons is slightly different. From the interface, the proportion of videos shot by each app is different. Some are approaching 16:9, some are 1:1. And this ratio is more like the proportion of movies that make blockbusters. There is fast forward and slow playback function, but also a background function, in terms of shooting length is divided into 10 seconds mv and slightly longer 5-minute short video.

Core interface

The interface is simple, but it ensures that the function is not missing, finding attention and sharing is available, and the visible state is set in the sharing to make it a unique function. In the search function, we have set up a ranking list and a special collection, which increases the richness, selectivity and interest. There are also some recommendations based on user preferences, the well-known PCG. On the far right of the channel bar is a live interface, which is a little hidden. The follow column shows not only the people who follow them, but also their recently released works. Be manifest at a glance.

Second, short video interface analysis

1. Color comfort

In the use of color, the main tone only uses two colors, it does not look disorganized. You can also use the "extreme color" in color science, black and white, as the background color. Since there is no difference between cold and warm black and white, it can be matched with any other color. So they all look harmonious in color.

2. The primary and secondary of the text

All three are OK in the text, and the button will change color to highlight when it is selected. The design of the color and size of the text makes the text clear at a glance.

3. Readability of information

The design interface is relatively simple, except for the video interface, the other interfaces are very simple and clean. This is also the focus as a short video software. If there are more functional modules in the main interface, but they should be scattered and not sparse. The corresponding functions are arranged in a corresponding order.

4. UI recognition

If it is very vivid in icon design, you can see the function of the button at a glance. The use of different color contrast, than the adjacent different channels to use different colors. Make the icon more recognizable.

5. Interactivity and ease of use

Use flat design style and easy-to-use interaction design language. It's easy to use.

Pan-entertainment shifts to vertical field

Although funny videos and star information are big users of short video content pool. But the share is falling. The phenomenon of homogenization is serious, the audience feel more and more aesthetic fatigue, and commercial realization is difficult. The market in the vertical field is vast, and the competition is still small. Creating differential competition in the vertical field has become a new growth point.

Strong interaction between users and content producers

Users participate in the creation of content producers, give full play to group wisdom to transform UGC into PGC, and improve the quality of content. And it is beneficial to the creation of content producers and the interaction with users.

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