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This article mainly introduces the website to enable https may help to improve the effectiveness of SEO example analysis, has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, the following let the editor take you to understand it.

Well, recently, Baidu has focused on promoting the https of Chinese websites. From the earliest support and now all-out promotion, it is believed that Baidu also solved many technical problems about https.

In 2015, after a client of one of my financial websites did https, the ranking of brand words on the site was abnormal. Then I had no choice but to change it back. In 2016, I did https again, and it was normal again. Among them, it is not clear whose problem it is. But at that time, Baidu didn't seem to have so many supporting tools, and I didn't remember much.

In 2014, the official blog manager of the Google website posted a blog post about https entitled: HTTPS as a ranking signal. Https as a ranking signal.

Today, if you can use https's website. Our conclusion suggests that https should be used as much as possible. This, almost in the domestic and foreign SEO circles is a unified understanding. Because it is rare to encounter the improvement explicitly advocated by the search engine, what we can do is to cater to the requirements of the search engine as soon as possible.

The primary factor that https affects the search algorithm.

It's clear. Search engines promote the use of https on websites for security reasons. Because the official websites of small and medium-sized enterprises or a variety of ordinary websites, there is no in-depth understanding of the technology of website security. The website uses https, which can effectively prevent the website from being hijacked. Thus protect the website, thus avoiding the website from being punished by search engines.

Domestic Internet, for a period of time, a lot of websites were invaded by the underground industry, adding a lot of illegal, gambling information. But the website technical personnel did not discover in time, finally causes these websites to be punished by the search engine.

This is an unwanted situation for websites and search engines.

Invasion or hijacking. The logic of the underground industry is that they all want to rely on the high weight value of the website in the search engine, or import more illegal content to rely on the weight of the website to get these traffic. Or divert traffic from the site.

Therefore, the use of https sites, will certainly be more secure, can reduce the situation of hijacking websites by the Internet underground industry.

On this point, Baidu officials said:

Baidu Mobile search found that the phenomenon of website hijacking is becoming more and more serious, which has caused great losses to Baidu and the webmaster. In order to protect the user experience and the revenue of the site, Baidu specially suggested that HTTP website transform the protocol into HTTPS protocol to reduce the risk of being hijacked and avoid being hit by search algorithms because of hijacking!

Therefore, whether it is large websites or small and medium-sized websites, we suggest that we should use https, or especially small and medium-sized websites should be used.

Secondary factors of https affecting search algorithm

trust. The trust factor, for example, in some equivalent cases, sites that use https should take precedence over sites that do not use https.

From the point of view of getting the rankings directly, https certainly won't have such an obvious direct effect. So, don't have questions like "I've already done https, how can there be no change in the rankings?" Therefore, whether it is Baidu or Google, it should be the same attitude.

In addition, Baidu webmaster tool platform on May 25, 2015, issued an article: Baidu Open included https site announcement.

It says:

In order to provide users with a secure and reliable network environment, after enabling https encryption, Baidu search launched again: fully support the direct inclusion of https pages; in addition, from the perspective of relevance, Baidu search engine believes that sites with the same weight, pages using https protocol are more secure, ranking will be given priority.

After this technology upgrade, Baidu search will treat the http version and https version of the same domain name as a site and give priority to the https page. In this case, it is recommended that the webmaster jump to the corresponding https page.

In this paragraph, the influence of ranking and inclusion is mentioned directly. I think relative to the ranking, especially the collection is more important. Because there are many factors affecting the ranking, and the inclusion will be more direct. If it is included, it is included.

But for the website of small and medium-sized enterprises, it is also possible to get the ranking directly after doing https. This is not from the whole search algorithm system, but if some keywords of small and medium-sized enterprises website are not in fierce competition, it is also possible to do https, there will be an obvious promotion.

For more information about https, you can see the article of Jiao University SEO School: how to convert a website from http to https. However, it is also an article at the beginning of the year. Recently, Baidu has launched a lot of supporting improvement tools for https. I believe that the situation has been greatly improved.

Https will become a standard part of the website.

Thank you for reading this article carefully. I hope the article "sample Analysis that enabling https on the website may help to improve the effectiveness of SEO" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and follow the industry information channel. More related knowledge is waiting for you to learn!

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