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How to use IP address to achieve accurate online advertising, many novices are not very clear about this, in order to help you solve this problem, the following small series will explain in detail for everyone, people who have this need can learn, I hope you can gain something.

With the development and progress of the times, traditional media is no longer the only choice for enterprises to place advertisements, and web pages and mobile terminals have become "new heights." However, according to the authoritative third-party market research organization's research report, elevator advertising ranks first in promoting advertising sales. Then the reason behind it is nothing more than the word "precision." How to achieve accurate delivery like elevator advertising has become the key to online advertising on the Internet.

Normally, if we want to deliver targeted advertising content to a certain customer group, all we need to do is find them, verify them, and deliver quality advertising to them. Their relationship can be expressed by the formula: accurate location + target verification = successful advertising.

Suppose that a real estate company puts online advertising target audience for high-income people in first-tier cities. In online advertising, how can you find the target customer's web location in a real-world location? WiFi, base station, GPS or IP address? These methods can be used for positioning, but when there is a lack of data uploaded by users and hardware support, IP address positioning becomes the "only" option. At this time, we can use the network space mapping technology that we are best at to find the "position" of the user in the network in the real position. Specifically, we can use two technologies: inverse IP and IP application scenario to operate.

The technical principle of "reverse IP" is to use specific technology to encode the coverage area of IP positioning library first, and then establish a set of retrieval system to store the area code of IP positioning library. Then, when the user defines a geographic area, the system geocodes the user's defined area and performs a full-text search to find IP addresses covered by the user's defined area. The popular explanation is that reverse IP technology can help you find all IP addresses within the location condition of "first-tier city crowd" according to the location condition.

"IP application scenario" technology is based on our network layer analysis of IP address usage, accurately divided into 17 application scenarios, which can verify the authenticity of users, filter IP addresses used by non-real people, and ensure "no waste."

The specific operation is as follows:

The first step is to use the "reverse IP" technology. We set the target activity area of the target customer "first-line high-income group" to a high-end office building. Through reverse IP positioning, we can obtain all the IP addresses being used in the office building. These IP addresses are the network "locations" of the target customers.

The second step is to verify the validity and authenticity of the target customer using the "IP application scenario" technology. When the location of the target customer is accurately determined to be some office buildings concentrated by the enterprise, the IP address can be further verified in combination with the IP application scenario, the authenticity of the user can be increased, and each online advertisement can be determined to be "effective" to achieve "excellence."

The rest is to accurately place advertisements on verified valid IP addresses, so as to improve the online exposure of real estate advertisements and obtain the effect of office elevator advertisements at low cost. Using IP address mapping location information to segment advertising coverage, you can find the most accurate target customer groups. For example, if the residents in a high-end residential area are high-paid successful people, then Internet users under the IP can place online advertisements for high-end consumption. Internet users in ordinary residential areas will place online advertisements appropriate to their consumption levels.

The more accurate location data also needs to be broken down in time. We should regularly maintain and update it in time to meet the changing needs of Internet users, so as to ensure the real-time "accuracy" of online advertising.

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