Shulou(Shulou.com)06/02 Report--

This article will explain in detail what are the core indicators of Internet operation. The editor thinks it is very practical, so I share it for you as a reference. I hope you can get something after reading this article.

First of all, Internet operation is a system, which is based on products, aims at the number of users and activity, and carries out a series of system work by means of activity operation, content operation and user operation. As long as product 1.0 is launched, the follow-up belongs to the operation, the operation is not the operation of a department, but the two-way cooperation of the product, operation, marketing and other departments. Just like the basketball team, there are head coaches, physical fitness coaches, business matchmakers and so on. If the team wants to achieve good results, it is inseparable from the cooperation of all aspects of the team. The leader of the team is such an object of cooperation in many aspects.

The goal of the operation is to make the value of the product higher and feedback the value of the product from 5 data.

1. Source volume, such as NBA, the audience of each game is the driving force for the sustainable development of the NBA league, and their goal is to get more and more people to pay attention to the NBA league, so the source volume is the power source for the sustainable development of the product. The number of sources is divided into new users and old users, and the goal of the operation is to increase the absolute value of old users. It is not difficult to understand that NBA Alliance hopes that they will have more and more old users.

2. conversion rate, conversion rate is the core index of product operation, which determines the efficiency of product operation, which means lower cost and higher profit of the company. The conversion rate can be understood as: the number of expected behaviors divided by the total number of people acting.

3. Activity, users' real evaluation of the product. The definition of activity is different for different products. For example, e-commerce uses customer unit price to measure activity, that is, sales divided by the number of paid households.

4. Retention rate: the new users who continue to use the application after a certain period of time are regarded as retained users, and the proportion of these users to the new users at that time is the retention rate. The retention rate reflects the results of the operation (the growth of regular users) and determines the success or failure of the product.

5. Sharing rate. At present, sharing function has become the standard of products, and spontaneous sharing has a great impact on operational efficiency. To sum up, conversion rate, retention rate and sharing rate are the efficiency indicators of the operation, while source volume and activity are the result indicators of the operation.

The five operational indicators are user indicators, do not use product indicators to evaluate the quality of the operation, user demand-driven is the main line that runs through the operation.

This is the end of this article on "what are the core indicators of Internet operation?". I hope the above content can be helpful to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.