Shulou(Shulou.com)06/01 Report--

At the beginning of the new store, many new businesses are complaining that they do not know which aspect to start with and what to do. In fact, the store should have a clear goal at the beginning, first to understand pinduoduo's rules, and then to select money, measure money, and promote it in three steps. In the process of promotion, we should also optimize the corresponding products to promote praise. Let's talk about what the new store should do.

The first step is foundation optimization.

1. Determine the main push

At the beginning of the new store, the multi-popular style model is obviously not in line with the reality, first of all, one or two can be determined as the main push. Give full play to the potential of the main push, if the main push is done well, it will seize the main body of the sales! Confirm that the owner of the push should also pay attention to the market reaction in time, once the best-selling trend is found, replenish the goods in time, and the best-selling funds with a long sales cycle should not be out of stock, which is the main source of profits. If you find that the actual sales of the main push are not as expected, analyze the reasons in time and take remedial measures or promotions to reduce absolute inventory as much as possible.

2 optimize the title

Title optimization is the most basic and important operation of pinduoduo, often a good title can let you win at the starting line. Here, we can use many hot words on the shelves to select words to write the title, and add the keywords with high comprehensive score and high matching degree to the title. After the success on the shelf, we can once again use many hot words to monitor the keywords that need to be promoted in real time, and the comprehensive score is too low. Or the downward trend is to choose to delete, retain more accurate words to add the title, so that the title has a high click rate, which is more conducive to product promotion. In the process of promotion, if the sales volume is not ideal, we should also optimize our product drawings and SKU prices to improve product sales and heat.

3 optimize the main picture + details page

A good master picture determines your click. If the master picture is not optimized, even if it is exposed, the click rate will not be high. If your details page is not optimized, later, no matter how much traffic you get, you will not be able to convert it. The main picture and the details page

Businesses should pay more attention to optimize the product in time once the conversion rate is low. Next, how does pinduoduo make the popular style?

Step 2: optimize the data and promote the popular style

1. Evaluation problem

At the beginning of the new store, there is no evaluation, the first few orders must be done well in the early stage, and some coupons or small gifts can be given appropriately to promote good reviews. Repeated bad reviews in the early stage can be said to be fatal. Here is a little suggestion. You can ask friends around you to help buy and do the first few reviews, and the evaluation can evaluate the product from many angles, such as product appearance, quality, delivery time, after-sales service and so on. Can improve the baby's exposure rate and conversion rate, the evaluation content must pay attention to the truth, so that it can be better displayed in front of buyers and avoid the increase of return rate in the later stage.

two。 The through train further expands exposure and visitors

After you have basic sales, you can further expand your exposure and visitors by driving through train. Keep in mind that the above steps have not been done well, and before the sales foundation is done, don't burn the car, because the quality score is too low, the click cost is high, and there is no sales support, even if it gives you traffic, it is difficult to convert!

3. Comprehensive indicators for controlling stores

Do a good job in the comprehensive indicators of the store, dynamic scores, and all kinds of after-sales indicators, because you can't do these indicators well, which shows that your store's comprehensive ability is insufficient, so pinduoduo will not give you traffic for a long time, especially the refund entanglement rate. To control it well, this also has a great impact on the ranking.

Summary:

At the beginning of opening a store, you must first understand the rules of pinduoduo and avoid deducting points. As far as the new store is concerned, when the first few things are done, it is quite a perfect beginning, so we must do it well, and then we should optimize the product titles, pictures, and so on according to the click rate and conversion rate, when there is a certain basic sales volume, then open a through train to further expand exposure and visitors.

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