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Editor to share with you how seo determines the target keywords of the website, I believe most people don't know much about it, so share this article for your reference. I hope you will get a lot after reading this article. Let's learn about it together.

All the major search engines are very similar in terms of keywords:

A. Our main target in China is Baidu. Let's take Baidu as an example. Other search engines are similar.

B. Let's look up a word: "Mo Yan". Let's open the Baidu index: http://index.baidu.com/;.

We can find that the 2012 Nobel Prize for Literature was announced at 19:00 Beijing time on the 11th, and the index of the word "Mo Yan" soared in the next two days.

Note:

A, Baidu Index and Baidu Promotion background can query the search volume of each keyword.

B, according to our experience, Baidu index is not particularly accurate, relatively speaking, Baidu promotion is more accurate, but the trend of the index is still Mo Yan problem.

C. Under the same conditions, we choose those with a large amount of search.

Determine the conversion rate:

A, conversion rate is the key word and the most important attribute, because the ultimate goal is to transform regardless of ranking or traffic. Words without conversion rate are of no value.

B, the purpose of seo is to obtain directed traffic, and the so-called orientation refers to our conversion rate. The higher the conversion rate, the more directional it is.

The conversion rate is relative.

A, words such as "Andy Lau Concert" are of little value to our ordinary enterprise station, that is, the conversion rate is almost zero.

B, but for video sites, such as Youku and Sohu Video, the conversion rate is considerable, because their suffixes are more powerful; they can place advertisements on videos, sell tickets, and so on.

How to test conversion rates:

Generally speaking, there is no particularly good way, mainly based on our experience, experience, testing to do judgment, such as using Baidu promotion test (the original Baidu bidding).

The above is all the content of the article "how to determine the target keywords of the website by seo". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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