Shulou(Shulou.com)06/01 Report--

The website is not online, the website construction website promotion has a long way to go, large companies can have the financial advantage to set up their own network department, small companies or individuals, do not understand network marketing and want to do a good job of website maintenance, then what to do? Today, Zhengzhou Qi wants to provide you with some simple and executable website maintenance skills:

1. The website can be opened normally, and the opening speed had better not exceed three or four seconds. If you are more concerned about network marketing, you can buy the host of Wanwang by yourself and let the company that makes the website assign the program to Wanwang, which can basically ensure that the website is not unable to open or be * * or other problems.

2. Update the content. Including news updates and case updates, as well as product updates. Timing is more conducive to the inclusion of websites, that is, websites will have a better ranking by comparison.

When updating the content, it is a key point, which is basically not the maintenance that technicians can do, and it is also limited to the maintenance of content update. Zhengzhou would like to explain it in detail here:

1. Website keywords, long tail words in the site layout and adjustment, this customer can not do, tell the network company in advance before doing the website, let the technology layout keywords in accordance with the requirements of optimization, if really can not be adjusted, then unfortunately skip this step (personal advice: it is best to find someone who understands optimization to adjust the site).

two。 The next step is to update customer cases, news, and products, as follows:

2-1. Products and services are best accompanied by pictures, and when updating news, it is best to include one or two related pictures, because people are generally not interested in plain text and must be accompanied by pictures or other eye-catching. no, no, no.

2-2. When updating the content, carefully fill in the title, keywords and description of the article, the title had better contain the company website main keywords, industry words, or relatively easy to attract attention of the words, keyword places according to the article content reasonable arrangement of two or three keywords can. The description is also based on the content of the article, roughly make a summary; whether it is updating the product or news, or other content, the most important part is the reasonable implantation of keywords, note that what is used here is a reasonable implantation, which refers to the natural appearance. Reasonable and reasonable placement of keywords can not be piled up of keywords, otherwise it will be K-station.

Product introduction to find their own way to solve, here is how to find news content, general professional editors or Internet companies to update news, but also in Baidu or Sosou, 360 search industry news, or according to people's focus, release some technical or practical content. The minimum requirement for content is not to copy and paste directly, at least read it for yourself, add and delete some content. Of course, if the actual permit, it is best to sort out some content that is more helpful to the industry or customers. After all, when we come to the website, we still hope to absorb more fresh blood or learn about the product.

3. If you have the energy, sign up for a Baidu Tieba account (now requires mobile phone authentication), slowly cultivate the level of the account, you can communicate with your peers in the post bar, and occasionally you can make a chain for yourself. According to experience, the outside chain is still helpful to the ranking of the website. Do not send a large number of chain, here for the basic website maintenance, but explain more about SEO optimization, so only introduce Baidu Tieba hair chain, SEO experts do not shoot.

4. If necessary, you can also register a Tencent Weibo and Sina Weibo. The weight of Weibo is still good. Weibo name can choose the name of the company, how to play Weibo, you can Baidu, very simple, there is no explanation here.

5, mobile-mobile version of the website, if there is no mobile version of the website, it is best to design a new mobile version, now the mobile traffic is even greater than the computer.

General enterprises can do maintenance, may be these aspects, need professional maintenance or can not do, can look for an outsourcing company to be responsible for, now outsource a website, maintenance for a year, the price is only 500 to 600 yuan, of course, if you spend your time doing maintenance, you will certainly be able to learn a lot about the network and enhance your awareness of the Internet.

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