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Most people do not understand the knowledge points of this article "how to improve the flow of Mini Program", so the editor summarizes the following, with detailed contents and clear steps, which can be used for reference. I hope you can get something after reading this article. Let's take a look at this "how to improve the flow of Mini Program" article.

1. How to improve Mini Program traffic through contact operation?

Mini Program relies on Wechat and has natural social attributes. Mini Program enables brands to get rid of the dependence on the entrance of public domain traffic and avoid using high marketing costs to obtain traffic. instead, in Wechat private domain ecology, the use of multi-contacts to establish a closed loop of traffic with Mini Program as the core carrier.

Compared with platform traffic, Mini Program's contact is alive, long-flowing, and can be infinitely magnified through financing and series connection. At present, Mini Program can be counted more than 60 contacts, the core is divided into three categories, namely, platform entry contact, own operational contact and commercial contact.

Enterprises need to layout contacts according to their own needs and business characteristics, and combine operational efficiency with phased requirements. The layout strategy is as follows:

In the initial stage of the construction of Mini Program Mall, make a good connection with the official account, configure the official area of the brand, set up the drop-down entrance of the taskbar and other basic joint operation, and you can also quickly obtain users through business traffic.

After having a certain number of users, enterprises can link up with WeCom operation, establish closer ties with users through the shopping guide function, and precipitate user assets to WeCom. At the same time, start the community operation, quickly identify high-potential users through fine operation, and fully pave the way for later saving operation through community stratification.

In the event promotion, new product launch, brand events and other scenarios that require large traffic, we can detonate the traffic quickly through the reasonable combination of commercial advertisements.

2. How to optimize Mini Program vision and experience?

People's senses are always chasing things with a sense of beauty, and this "beauty" specifically brings the visual experience to the user at the first time, followed by the interactive operation experience of the user, and the user needs to be in the space you create. Access to information, creation of content, sharing and dissemination, etc., the experience of this process determines the user retention rate. This is not only to meet the needs of users' experience, but also to meet their psychological demands for self-positioning.

Usually, when we experience optimization, we follow the following four principles:

Goal-oriented principle: provide attractive content according to the shopping habits and goals of the customer group

Experience fluency principle: extremely fast response, high concurrency ability

Create a shopping atmosphere: through reasonable layout, create a shopping atmosphere as much as possible: rush purchase, second kill, etc.

Multi-entry principle: open multi-channel connection contacts for users to enhance interaction and retention effect

① visual optimization case: designed according to the brand concept and customer group attributes, in line with the brand tonality positioning, while meeting the aesthetic needs of users.

② experience Optimization case:

Adopt multi-access experience in the limited display space of mobile devices.

③ details page optimization:

Layout the contents of the details page according to the relationship between the transformation and the UV matrix

3. How to improve the conversion rate of Mini Program?

Due to the 'take-and-go' characteristic of Mini Program, Mini Program is endowed with stronger product attributes and strengthens users' perception of the product by meeting the timeliness needs of users.

The lightweight carrier form is more conducive to Mini Program's social portal to create fission and communication. For brand operators, grasping the core game of social communication, communication and fission, as well as making full use of other natural advantages given by Wechat ecology, is the key to help Mini Program enhance its transformation and increase sales.

① captures the natural flow under the ecology of Wechat

WeChat Mini Programs relies on the environment of Wechat, the total number of households is basically equal to the total number of Internet users in China, the circle ecology is very rich, and the base of its own users itself is a natural user pool. In the previous article, in the contact layout, we have a preliminary understanding of the full picture of Mini Program's contacts. In this section, we sort out the daily key ingress traffic to help enterprises better improve the daily ingress traffic layout.

Carding of key traffic entrances:

Access rate data of common traffic ingress:

② knows how to use users to stimulate social content dissemination.

Under the pattern of social e-commerce, for enterprises, each user is not only a consumer, they are also distributors, disseminators, and even content producers.

It is necessary for distributors to become excellent communicators or even content producers in order to pry users' social relationships and improve the conversion rate.

The most important inducement to initiate active communication is welfare. Through inducement (such as commission sharing, points, etc.) to stimulate users to share communication content, the incentive is more likely to be the mechanism set by enterprises when determining the business model, while for operators, it is more about how to combine welfare mechanisms to generate more content that can stimulate users to spread.

③ fission tools add to Mini Program's inherent social attributes, as well as marketing tools such as group buying seconds, which produce fission effect, so that social play is not limited to the transmission of information between people, but into a new channel for businesses to promote re-communication between consumers, quickly increase the number of guest orders, and achieve split-type customer acquisition.

Fission activity operation path:

④ personal WeChat and Enterprise WeChat applications

Wechat is sticky enough, if we keep users on personal Wechat or WeCom, we can get a good secondary marketing and multiple channels to reach users. Customer service personnel or shopping guides can refine the operation of users, peer-to-peer timely push of preferential activity information, and provide personalized services to help enterprises improve the conversion rate and retention rate.

Personal Wechat / WeCom scene content application:

Personal Wechat / WeCom industry application reference:

From the customer acquisition to the conversion of the full-path user operation, the joints are interlinked. After establishing the official Mini Program brand, enterprises should pay attention to every optimized detail, under the cornerstone of the previous meticulous operation, in order to create the possibility of explosive growth in the future. The above is the content of this article on "how to improve the flow of Mini Program". I believe we all have a certain understanding. I hope the content shared by the editor will be helpful to you. If you want to know more about it, please pay attention to the industry information channel.

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