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This article mainly explains "what are the skills used in self-media marketing". Interested friends might as well take a look. The method introduced in this paper is simple, fast and practical. Next, let the editor take you to learn "what are the skills used in self-media marketing"?

Method of operation: users purchase products to share XX yuan

This may sound familiar and tacky, indeed, many things are similar, the important thing is the details of the operation.

1. First of all, we must understand the product (our company is now promoting a special product as a landing product), understand the characteristics of the product and pain points for users, and aim at writing related copywriting (copywriting can be prepared for several more. Copywriting can be pictures, text, or video; it can be simple words, it can be stories. As for how to write it here is not the focus), and form the corresponding copy library, and store it in the website database.

two。 Share activity flow design.

(1) when users buy products and enter the shopping cart, a pop-up page is added to the shopping cart page to show that "users buy products to share XX yuan" information, and design a sharing button (sharing plug-in is recommended to use Baidu sharing, because Baidu sharing has an open platform, you can customize to share pictures, titles, content, etc., to achieve the basic functions we need.)

(2) determine the sharing platform (now the mainstream are Qzone, Sina Weibo and Wechat), and show specific sharing rules on the pop-up window. When users buy products to share, the sharing content automatically calls the previously prepared copy library for sharing.

(3) after the user shares, contact the customer service of the mall to issue the relevant sharing certificate, and change the price of the goods (or direct balance rebate) after confirmation.

In fact, the above process is more troublesome, manpower waste is also relatively large, is not the plan in my mind, this idea in my mind can be understood in the following "operational derivation".

Operational function: word-of-mouth marketing

Now there is no need for me to say more about social media marketing, and we all understand that everyone has a circle of friends. through this scheme, the sharer can share the copy prepared by the product with his circle of friends, if the copywriting and the product are excellent, then it will bring two benefits: 1. It will cause more people to reprint and forward the message, and let more friends know this message. Increase the sales of products. Think on a deeper level: 3. With the increase of sales and communication, the exposure of products and brands will be greater, which has a more far-reaching impact on brand awareness.

Operation derivation: deeper thinking, Operation and Application

1. "create momentum", contact the main account to boost and expand the influence. You can buy large advertising on the Internet, you can also use product sponsorship, or you can use your own network resources. In a word, at the right time (if the momentum is good and the promotion is not effective, of course, it is another matter) to add another fire to word-of-mouth marketing.

two。 Sharing the progress of the user experience is just one of my ideas (I am not a programmer, and the difficulty of some functions is not very clear): you can design your own sharing plug-ins, you can customize the sharing content, and you can directly modify the commodity price (the promised price reduction) after sharing, which is more professional on the one hand and reduces manpower consumption on the other. More importantly, it can facilitate the operation of users and the improvement of user experience.

At this point, I believe you have a deeper understanding of "what are the techniques used in self-media marketing". You might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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