Shulou(Shulou.com)05/31 Report--

Audio commentary

Hello, everyone. The meeting will answer your questions. Many people don't know how many Douyin's monthly active users and Douyin's daily active users are. Now let's take a look at it.

Answer:

1. The peak of Tik Tok Q1 DAU appeared in New Year's Eve, and the DAU of Tik Tok main station reached 800 million on Feb.11th. According to people close to Tik Tok, the volcanic version of Tik Tok data are generally more than 100m, which means that the peak of DAU in the three ports of Tik Tok is extremely close to 700m, or reach 700m; according to statistics, Tik Tok data usually consists of three parts, namely, the main station, the extreme version and the volcanic version.

2. Related introduction:

3. On Feb. 11, the daily active volume of Tik Tok Supreme Edition is 84 million, and that of Volcano Edition is 28 million. From this, it is estimated that the daily active volume of Supreme Volcano Edition is 1.2 billion, and the total daily active volume of its three ports is about 9.2 billion. The peak of the Tik Tok DAU Spring Festival depends on this year's Spring Festival Gala. Tik Tok and CCTV Spring Festival Gala jointly announced that Tik Tok will become the exclusive interactive partner of red envelopes for the 2021 Spring Festival Gala and will hand out 1.2 billion yuan red envelopes in New Year's Eve. This figure set a record for red packet cash in recent years. Because the Spring Festival Gala was pinduoduo's unexpected withdrawal, Tik Tok temporarily filled this position, so the preparation time is limited. In terms of daily activities, although the Spring Festival Gala war allows Tik Tok to capture a new peak of data, but the retention of users is not ideal; DAU, the main Tik Tok station, reached 500 million in mid-January and 300 million before the Spring Festival. The Spring Festival Gala peaked at 800m, while New Year's Day held steady at 700m, but immediately fell back to 300m the next day. After the Spring Festival, the number of daily active users of the Tik Tok main station hovers around 900-100 million.

This is the end of this article. I hope it will be helpful to all of you.

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