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This article mainly introduces "which website titles need to be paid attention to when building a station". In the daily operation, I believe that many people have doubts about which website titles need to be paid attention to when building a station. The editor consulted all kinds of materials and sorted out simple and easy-to-use methods of operation. I hope it will be helpful for everyone to answer the doubts of "which website titles need to be paid attention to when building a station"! Next, please follow the editor to study!

First of all, the title of the website should first analyze the self-website. To write a good title of the website, you must first be a bosom friend, and you should fully understand what your website does. Who is the target customer of the website? Where does the website serve? How much text editing ability do you have? How much optimization ability do you have? What the website does is to enable you to know your own keywords; what is the target customer of the website? it allows you to analyze your customers' search habits; where does the site serve? let yourself know whether the title of the site adds a regional name; and text editing and optimization capabilities are for the analysis of competitors. Here is an example: I am in the website construction industry, we only do customers in Dalian area, these two points can be analyzed as a keyword "Dalian website construction".

Secondly, analyze the website title of competitors. Often when we analyze competitors, we enter keywords that represent the industry in the search engine, rather than regional industry keywords. Because there are no regional industry keywords that represent the highest level of the website, we can first refer to the title of the most awesome website. After that, we are searching for keywords that represent the local region. At this time, the title of the competitor's website is in our own mind. It is clear how we should modify it and how to improve it. The first two points have really achieved "knowing your friends and knowing your enemy".

Thirdly, the unique title and combination structure of the website. We have to understand that the site title should be unique, and a special symbol can be added to the site title to attract users in the search engine search results. For example, is "[site title]" more eye-catching than unsigned? In search results with similar site titles and similar rankings, site titles with special symbols are much more likely to be clicked on. In addition, we mentioned the hyphenation above, and here we will talk about the function of the hyphen. When we have more phrases, we have to choose hyphens. Choosing "," represents a decreasing relationship between website title phrases, that is to say, the first is the most important, while the last is the least; choosing "_" represents a juxtaposition relationship between website title phrases. that is to say, each word is in no order. In addition, it should be noted that "_" after the actual test, this symbol is only used in Baidu search engine, while for Google search engine, the phrase after the symbol has been omitted, so if you do foreign trade website title should pay attention.

Finally, character control. The title of the site should not exceed 64 characters. If there are too many characters, it will not be displayed by the search results, as an ellipsis. In addition, the site title should be organized, the language is smooth, in which there must be keywords, but do not appear too many overlapping keywords. This will not be considered cheating by search engines.

At this point, the study on "which website titles need to pay attention to when building the station" is over. I hope to be able to solve everyone's doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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