Shulou(Shulou.com)06/02 Report--

In this issue, the editor will bring you about the reasons for the sharp decline in the website Baidu. The article is rich in content and analyzes and narrates it from a professional point of view. I hope you can get something after reading this article.

1. There are dead links in the site.

In view of the daily management of the website, some columns and articles are often deleted, so the pages that have been deleted will produce a large number of dead links if they are not handled properly. However, dead links are a very unfriendly performance for search engines and user experience. Choose a lot of tools on the Internet can query dead links, after the query, to do a good job in the relevant settings of the error page, while doing special treatment in the robots, it is recommended to retain the page as far as possible, change the content on the original page.

2. There are similarities between inner pages.

There are always more than one inside page in a website, so the title of each inside page should be exquisite. The title of a web page is like everyone's name, which is to be different from others so that others can remember you better. So is the website. Title is the "name" of the page, Keywords is the "feature" of the page, and description is the "description" of the page.

3. Frequently modify the title of the website

Like the keywords within the site, the site title tag (title) is also important, frequent changes to title, all kinds of search engines will automatically be judged as cheating, so as to cheat treatment, in the initial stage of the site must be carefully considered, once determined title content, do not change at will, although the site to be revised, but also should try to reduce the scope of its changes.

4. the content of the website is lack of originality.

In the daily updates to the website, a large number of off-site articles are collected, and the original articles are few or even missing, which not only brings a bad experience to visitors, but also leaves a bad impression on the search engine. At first, your article may be included by Baidu, but the Baidu system will update the database regularly. If you find that a large number of content on your site has accumulated, it will be deleted. Therefore, in the daily update of the website, try to publish more original articles, at least reprint should also learn pseudo-original!

5. The web page is displayed through multimedia.

As a webmaster, I hope my website will be more beautiful, which can improve the user's experience, but it must be done. If a website uses a large number of multimedia files such as flash or pictures to display, it is bound to reduce the inclusion of Baidu, because at present, Baidu spiders crawl web pages only in the text stage, and only google that has withdrawn from the Chinese market can identify multimedia files!

6. The server where the website is located is unstable.

Website server instability, such as server bandwidth instability and server hardware problems, then it will inevitably affect Baidu spiders to grab your website information, can not access your website, but also talk about how to crawl! It also affects the experience of visitors and reduces traffic. So choose a good computer room as much as possible and provide multi-line access.

7. Misselection and abuse of keywords

The keywords of a website lie not in quantity but in accuracy, that is, the selected keywords should be matched to your site location, generally 2-3, each keyword should not exceed 4 Chinese characters as far as possible, and the keyword density contained in the site title tag (title) should not accumulate, otherwise it is easy to be regarded as cheating by Baidu, and all previous efforts have been wasted.

In addition, the keyword density should not be guaranteed to be between 2% and 8%. Such as the guest network, the site is located in the mobile phone short MMS platform, then when choosing keywords, you can choose "SMS Quan", "funny SMS", "blessing SMS", "holiday SMS" and so on.

The above is the reason for the sharp decline in the website Baidu that the editor shared for you. If you happen to have similar doubts, you might as well refer to the above analysis to understand. If you want to know more about it, you are welcome to follow the industry information channel.

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