Shulou(Shulou.com)06/01 Report--

Nowadays, enterprises have varying degrees of misunderstanding about website construction, and most people think that website construction is to build a website. As everyone knows, website construction is a long process, including website planning, web page design, website optimization, website content arrangement, website promotion, website operation and so on. Enterprises need to consider a lot of things in the process of building the station, such as the filling of content, the positioning of keywords, the overall optimization and so on.

Many corporate websites on the network are very simple, and this simplicity does not mean that the structure and columns are simple, but the content is too simple. Let's take a look at the main aspects of website optimization:

First, look at the title, keywords and description of the website from the perspective of optimization.

The title, keyword and description are generally called the three elements of the website. some enterprise websites will change these three elements to the company name, and some enterprise websites will even pile up the company's business one by one on the title of the website. and some companies list all their businesses and divide them equally into these three pieces. How to set the title if there is a limit on the number of words for title, keyword and description? The format is as follows: title = main business + company name, while keywords can include main keywords and long-tail keywords, description is to try to reflect the keywords in a sentence or a short paragraph.

Second, look at the whole website from the visitor's point of view

I have seen a lot of websites, and most of the new websites have a common problem: the content of the website is small and simple. Now many enterprises use theme to build stations for convenience and speed, which is no problem and does not affect the inclusion of search engines. The problem is that the content of the website is too simple, there are only a few kinds of website products, and there are only a few pieces of company news. And these things are uploaded and updated when the website is built, and have not been updated since then. After a long time, this website is not included, and many enterprises give up this website.

At the beginning of the construction of the website, the content is to be filled, which is correct. But the website needs to be maintained in the later stage of construction, not to mention every day, at least every few days there is a fixed cycle to update the content of the site. The content of the website is too little, the visitors are not interested, and the time to stay on the site is not long. The news and products of the website are the focus of the corporate website, which requires more efforts to operate.

Third, look at the website from the aspect of search engine

If the content of the site is not updated for a long time, not only visitors do not like it, spiders will not like your site. Spiders look at your website content every day the same, over time will lose interest in your site, reduce the frequency of crawling the site, or even do not crawl, resulting in your site is not included. In addition, the site should often check whether there is a dead chain, dead chain is also not liked by spiders, spiders can not smoothly climb the entire site, climb to a place to enter a dead cycle directly jump out, resulting in some pages did not climb, can not be included.

Fourth, look at websites and search engines from the perspective of website promotion.

Website promotion is mainly off-site promotion, outside the chain construction. There are a variety of ways to promote off-site, but the effective ones are blogs and forums, especially forums, which can bring a lot of traffic and transfer weights. The outer chain does not have to be many, but the quality must be good. A high-quality outer chain is better than ten low-quality outer chains. The station also adds some inner chain appropriately, which can be linked to other inner pages to guide spiders to crawl.

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