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This article introduces how to solve the problems encountered in the implementation of CRM in foreign trade enterprises. The content is very detailed. Interested partners can refer to it for reference. I hope it can help everyone.

Many foreign trade enterprises actively deploy CRM customer relationship management system, but many enterprises do not achieve expectations in the process of CRM implementation, even become a burden. So, what problems do foreign trade enterprises pay no attention to in the process of implementing CRM customer relationship management system? After identifying a problem, how do you adjust it so that the CRM system really works?

·Lack of capacity to integrate information resources

There is a prominent problem in the process of CRM system implementation in foreign trade enterprises: CRM system can not effectively integrate all kinds of information inside and outside the CRM system, only as a sales automation and customer call tool, mistakenly think that CRM system is the sales department to deal with daily sales and customer feedback system, ignore that it can effectively analyze customer's actual purchase behavior and potential purchase desire, at the same time, these analysis data are the important data sources for enterprises to formulate sales plans and strategies.

· CRM selection is difficult

Although, driven by the market environment, more and more foreign trade enterprises realize the importance of CRM system, they often have problems in CRM selection. Many CRM systems emphasize "big and complete," and its implementation is a huge project for small and medium-sized foreign trade enterprises with flexible changes. There will be multiple functions in the implementation process, resulting in a lot of waste of resources. Zoho CRM customer relationship management system has a certain breakthrough, its comprehensive functions but flexible customization characteristics are more suitable for the management structure of China's foreign trade enterprises. Therefore, foreign trade enterprises must combine their own circumstances and choose a suitable CRM system.

·Lack of strategic vision

If enterprises pursue short-term profit maximization blindly in the process of CRM system implementation, when CRM system fails to bring short-term real benefit to enterprises, its importance will be doubted, its function will be ignored gradually, and even CRM implementation project will be aborted, which will bring huge losses to enterprises. This is also the reason why enterprises have a high failure rate in implementing CRM, which makes the popularization of CRM "blocked and long."

Enterprises one-sidedly regard CRM as a software-based process, that is, simply understand it as purchasing corresponding software. In the process of implementation, CRM system is only a decoration of enterprises due to the lack of correct guidance and reasonable arrangement of personnel. It is difficult to play an effective role. If it is not understood strategically and actively created to match the internal environment of enterprises, it can only become a burden of enterprises.

How to solve the problems encountered in the implementation of CRM in foreign trade enterprises is shared here. I hope the above content can be of some help to everyone and learn more knowledge. If you think the article is good, you can share it so that more people can see it.

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