Shulou(Shulou.com)06/01 Report--

This article mainly explains "what are the needs of the website content needed in the development of the industry website?" interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. The following let the editor to take you to learn "what are the needs of the website content needed in the development of industry websites"?

What kind of website do we need to make? Many times we feel that it is relatively simple and easy to do industry websites, so more and more friends are involved in industry websites, coupled with the slow transfer of some traditional industries to the Internet, a number of industry websites have been set up. However, many friends have asked Guardian a very important question: how to update the industry website in the end?

Because the industry website must be professional to a certain extent, and most of the operators of the industry website are network departments or ordinary network personnel, at this time, there are basically several major problems when updating the website, namely, the article is not readable, the article advertising is too strong, and some people even collect it directly. Taking the content quantity of the industry website as a reference, all these wrong operations lead to the instability of the ranking of the industry website, especially the ranking of some medical industry websites. People have to choose bidding to maintain the display of the website. Most network departments have editors, but is it really that difficult to be an industry editor? Guardian, tell me my opinion.

One: are we really looking for an editor?

Are we really looking for an editor? This problem has been ignored by everyone, for the industry website, everyone's professional knowledge is not strong enough, what is the editor we found at this time? Do you only know how to be pseudo-original, and only know how to update articles every day? Do you only know how to finish your tasks every day? For industry website editors, the content we want to show is readable, how useful is it that the content flooded on the network is cobbled together into their own website? I believe most editors don't know what they write every day.

In many cases, our editors are just writing articles for writing articles, and some editors even don't understand some basic knowledge: anchor text, alt attributes, nofollow, etc., let alone h tags and KeyWords. But how many people are really going to tell them this knowledge seriously?

Second: what are the minimum skills of editors?

I believe the first thing that comes to mind when you see this problem is that the editor should write well, right? For industry websites, we do not need too gorgeous language, it is best to write articles that are easy to understand. And this is what many editors lack the most. In particular, some editors like to use some technical terms. Can your users understand what these technical terms mean? Just like we go to buy pork loin, you say pig kidney, how many people will understand? So let the user understand our article is the primary task.

An editor is not just an editor, you should learn to analyze data. How many articles are included in the articles we write every day and whether the ranking is good or not. Why do these articles rank well and why do some articles have high clicks? Compared with such problems, many editors may think that it is not their own business at all, precisely because most editors do not have the consciousness to analyze the data, so they have not made any progress.

Third: what is a qualified industry editor?

Although editors are not the main optimization, they also serve for optimization, so editors need to have three abilities in text control and pseudo-original skills: first, to understand the principle of Baidu search and to have a clear understanding of the layout of keywords; second, to have a certain planning ability, the special activities of industry websites, the news trends of industry websites, these contents are absolutely a task that editors must complete perfectly. Third, the self-motivated editors, most industry editors dawdle around every day, people have not thought about why I want to update the article, why my article is not included, why does no one read my article? And many editors think that they have no room for development, which directly affects their ability to play, let alone self-motivated.

Fourth: is it really that difficult to be a good editor of an industry website?

Returning to the original topic, is it really that difficult to be a good editor of an industry website? The guardian thinks that it is absolutely not difficult, but the difficult thing is that everyone is not self-motivated and does not consider what kind of achievements they want to make; the difficult thing is that people do not think about improving their abilities at all, such as the knowledge of optimization, which is a useful editing method for rankings. the difficulty is that we just update articles for the sake of updating articles. Anyway, pseudo-original is so simple that I don't have to worry so much about it. The difficulty is that advertising has gone too far and there is no marketing at all. Most website editors think that it is okay to send obvious advertisements on their websites, but this not only does not have the marketing effect, on the contrary, it makes people think that it is rampant advertising.

Recently, Guardian is also working on an industry website, and it is still the most difficult medical website for everyone. For the increasingly severe situation of the Internet, how to optimize and update the website has become a problem that we have to think about. Will people really update the website? Are you really a qualified network editor? Is it really that difficult to be a good editor of an industry website?

The content updating of industry websites should reasonably respond to three kinds of needs

Website content is the decisive factor of user experience. Today, the old secretary would like to share with you how to meet the needs of target users, grasp the needs of search optimization, and resist the demand for malicious advertising to update website articles.

1. Actively cater to the needs of target users. Webmaster to build an industry website, just interested in the industry involved is not enough, must have enough understanding of the industry, even if not, at least partners must have expertise, otherwise it is difficult to keep up with the development needs of the industry. Usually, the development needs of the industry are dynamic and phased, which requires content updating to be "new", "fast" and "accurate". Taking the Old Secret Network as an example, based on our understanding of the party and government secretarial industry, in the two months before the end of the year, we focused on releasing relevant articles such as the 2011 summary and the 2012 work plan, which were very popular with netizens. Other industry websites can also maximize attention and meet demand through important holiday promotion, hot event marketing, controversial topic hype and other ways.

two。 Correctly grasp the requirements of search optimization. We think that the editors of the articles to be updated should first look at the pre-trial and screen carefully. If they can't read it, how can they make the search spiders satisfied. We recommend originality, but do not oppose reprinting and pseudo-originality. After all, the energy of grass-roots stationmaster is limited, and it is normal to develop with the help of strength. The key is to ensure the quality of the article, not to update it for the sake of updating. It will be difficult to collect and simply reprint with one click for a long time. We found that how to grasp the details of the reprinted article itself will not affect the collection of search engines, such as neat and beautiful typesetting, articles with more than 500 words, strong readability and so on. If you can get the evaluation of users, it will be more conducive to the collection.

3. Treat the needs of soft text promotion differently. When we say that we respect the copyright of the author, it does not mean that promoters can be allowed to make malicious advertisements, and some of them are illegal. With the popularity of DZ forums, some registration machines and posting machines are very popular, and many forums are difficult to prevent and suffer from them. If we can not take good measures to prevent and manage this, it will certainly affect the user experience, and may even lead to the punishment of search engines. Of course, the release of some high-quality soft articles, how to fit in with the theme of our website, should be allowed, he can make up for the pain of our lack of rice to a certain extent.

At this point, I believe that everyone on the "industry website development needs of the website content needs what needs" have a deeper understanding, might as well to the actual operation of it! Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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