Shulou(Shulou.com)06/01 Report--

This article mainly introduces how to make a successful marketing website on the Internet, which is very detailed and has a certain reference value. Interested friends must finish reading it!

The most successful business model of the Internet is 90% imitation and 10% innovation, Baidu imitates Google, and Tencent starts with imitation. How to design a marketing website, first of all, it must be imitation. we find the websites of 10 to 20 enterprises of the same type, select the websites with the most popularity, the most visits and the best sales, analyze its structure, Banner, pictures, videos, witnesses, etc., in combination with their own product design.

Marketing website design process:

First, the marketing site Banner straight to the theme, the core selling point (Banner is one of the most important positions of the marketing website, a website design may cost 5000 yuan, a good Banner may cost 2000, Banner design core: go straight to the theme, say only one sentence, do only one thing, tell others your core selling point. )

Second, the marketing site excavates customer pain (the core of Banner is to refine the selling point, how to refine the selling point? I didn't come up with it. What we need to do is to investigate customers, dig out customers' pain, and speak with data. Can give to the old customer investigation, can in the related group, post bar, Weibo, forum and so on to collect information. One of the easiest ways is to analyze the boss of your industry)

Third, how to solve the marketing website, and who will solve it (your enterprise introduction, qualification and strength)

IV. Introduction of products / services on marketing websites (details) how to solve them

Fifth, marketing website customer witness (successful cooperation case video witness, text, you can imitate Dianping, Taobao comments. Picture, screenshot of Wechat)

Sixth, marketing websites guide customers (let them really understand and understand the value of your product or service. In many cases, you may be a leader in your field, but if your customers never understand the value of your products and services, you will never get the huge sales you should have achieved)

Seventh, the marketing type website designs the bait, collects the list (a customer from the first visit to the transaction generally has to enter 4-11 times of communication. This is what we call the 411 rule. When 1000 people visit your website and only 10 people buy it, what about the remaining 990 people? is it wasteful? Find ways to keep customers such as QQ, Wechat, etc. )

Marketing website order system (the simpler the order system, the better, the more complex the order process, the more likely customers are to lose)

9. Marketing website online customer service (customer service design, recording customer questions every day, summing up a set of standard answers)

All the design of the website revolves around the transaction transformation. In addition, the website had better use the static page generated by html (div+css layout, do not use table for page layout), which is more conducive to the optimization of SEO to bring more free traffic to the site.

The above is all the contents of the article "how to make a successful marketing website in the Internet". Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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