Shulou(Shulou.com)06/02 Report--

The era of platform-centric e-commerce model has passed, and it is difficult to have a breakthrough in the transformation of traffic acquisition transactions to performance growth. So around 2019 Xiaomi, Ali, JD.com have layout social e-commerce to do the future strategic layout. Whether for Internet companies or small and medium-sized enterprises, it is very important to make a new strategic layout through the social e-commerce model. To learn more about E + new retail industry Internet, you can search the official account "Industrial Internet Service provider"

1. Changes brought about by social traffic scenarios

JD.com 's enjoy orange, Ali's Amoy shop, the problems behind the transformation of social e-commerce by the two e-commerce giants: it is more and more difficult for platform e-commerce merchants to obtain traffic, and the performance of physical store passenger flow is also gradually declining! No matter online and offline store traffic is the key, how to get traffic through social scenarios when traffic is exhausted? This is one of the advantages and commercial values of social e-commerce.

When it is difficult to get customers in a fixed space, online store platform and brick-and-mortar store street, you can establish a link through social networking and users, as almost every user uses social tools such as Wechat and Weibo.

Social e-commerce model through social media platform interaction to open up the social relationship chain, resulting in traffic fission, social e-commerce everyone can be a traffic portal, can be promoted through sharing, and sold through communication.

The fastest way for platform ecommerce and brick-and-mortar stores to transform into social ecommerce:

First: physical stores can channel consumers into WeChat accounts and public platforms, such as buying clothes in physical stores, then you can add Wechat or follow the official account at the time of transaction to get a discount. you can also give small gifts, such as clothes and Wechat, socks! Send insoles!

Accumulate the flowing passenger traffic to Wechat and official account through the fixed scene of physical store to create private domain traffic pool.

Second: online store merchants can convert the public domain traffic of platform e-commerce into private domain traffic and import the user resources obtained on the platform into Wechat and public platforms.

Physical stores and platform e-commerce can create private domain traffic pools through Mini Program as a commodity carrier, and activate private domain traffic repurchase through moments and official account content information flow, so that we can continue to accumulate users. at the same time, we can get more traffic through social scene fission.

two。 Share the driving forces of the economy

The rise of social e-commerce also has a lot to do with the sharing economy, because the era of sharing economy with the support of the Internet and cloud computing big data can accurately match asymmetric information.

If we open a social media platform, the platform can accurately recommend the information you want through the data, and it can also prove that the social e-commerce platform can supply and demand through Internet links and match information and resources through data.

Everyone can share their extra resources with others and get paid at the same time.

At present, the most resource for every consumer is fragment time, which can be shared by sharing the products of the social e-commerce platform, which can generate traffic just by clicking between your fingertips. Help merchants bring sales and help themselves make money.

3. Social e-commerce channel form

In terms of channel form, social e-commerce is different from platform e-commerce and physical stores, it is a small and medium-sized fixed sales scene and traffic scene.

The channel form of social e-commerce is diversified and three-dimensional, which can spread sales through the chain of social relations between people, through physical store diversion, private domain traffic pool, community, content information flow, and everyone can participate in sales.

At the same time, through the intimate relationship chain, through the link between users, 1 user chain 10 users, 10 chain 1000, and so on, can quickly double the number of users.

So social e-commerce model is the current and future trend, every enterprise is inseparable from the social traffic scene and three-dimensional channel form, relying on sharing to make traffic fission multiply and sales grow rapidly. To learn more about E + new retail industry Internet, you can search the official account "Industrial Internet Service provider"

Original link: zsyncmall.com/html/xwzx/xydt/102.html

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.