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How can the Internet of things profit from services in IoT 2.0?

2025-01-29 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Internet Technology >

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With more and more technologies on the ground, the Internet of things has become the next trillion-dollar potential market. It is predicted that the market size of the Internet of things will soar to US $26 billion in 2020, the Internet of things will increase the global economy by US $1.9 trillion, and there will be 24 billion Internet of things devices connected to the Internet of things.

Cisco Jasper's Control Center connection management platform is one of the world's largest cloud platforms for Internet of things services, with more than 100 million activated devices connected to the platform. From the concept of Internet of things was put forward in 1999 to 2016, the Internet of things has completed the long journey of IoT 1.00.Today, the Internet of things needs more services to meet the needs of more subdivided scenarios. Cisco Internet of things has launched a new product, "Internet of things Service profit (Service Monetization)", which will help global operators to make service profits.

100 million activated devices achieve the world's largest Internet of things platform

After acquiring Jasper, Cisco built its team into the Internet of things Division, which mainly serves the global mobile operators. Currently, it cooperates with more than 50 mainstream operators around the world, such as China Unicom, AT&T, KPN, NTT, Softbank Corp. and so on. The Internet of things services cover more than 160 countries and regions and more than 500 mobile networks.

This also makes ControlCenter, the Internet of things platform operated by Cisco Jasper, one of the largest Internet of things platforms in the world. More than 20,000 enterprises in more than 20 vertical industries around the world are using Cisco Jasper's ControlCenter connection management platform, and more than 500 new enterprise customers are added every month.

Lu Hong, Managing Director, China and Asia Pacific, Internet of things, ▲

Lu Hong, managing director of Cisco Internet of things in China and Asia Pacific, said that in China, Cisco Internet of things mainly cooperates with China Unicom. It has been more than three years since the Internet of things platform was officially launched at China Unicom on May 17, 2015. In the course of three years, Cisco Internet of things and China Unicom have joined hands from zero to number one in the world. It just surpassed the United States last month. In the past, the United States was the first in the world, and now China is the first in the world. At present, more than 100 million activation devices have been connected, of which 30 million are in China. Globally, 2.5 million new activation devices are added each month on the platform, of which about 1.5 million are of Chinese origin.

Transforming the Internet of things from products to Services in Cisco IoT 2.0

With the development of business, the operation content of telecom operators is constantly enriched, and the focus is adjusted accordingly: initially, taking the network as the core, focusing on the security, stability, manageability and controllability of the network; to the management of business platform, to realize the integrated operation of multi-business and multi-products, and then to carry out localized marketing and service for customers.

At the current stage of the development of the Internet of things, operators start Internet operations, with business experience and customer operation as the core, forming new services such as "O2O". In this process, for operators, enterprises and many third-party partners, it is faced with great challenges to achieve the best service, such as limited choice of multi-party billing methods, lack of personal application activation and management means, lack of insight into the effectiveness, cost and user usage of services, and so on.

In response to these challenges, Cisco Internet of things has launched a "Internet of things service profit" solution, which can provide three major functions: multi-party billing, content operation capability, and traffic segmentation, to help operators flexibly and quickly solve the above challenges faced by enterprise users. achieve billing, settlement and customized services (content services, operational services, etc.), help enterprise users optimize services and enhance experience.

Interpretation of Cisco's "profit from Internet of things Services" function

For Cisco's "Internet of things service profit" function, Lu Hong explained that with regard to the multi-party billing function, taking automobile enterprises as an example, it solved the problem of diversified commercial settlement between automobile manufacturers and many partners (music services, navigation services, etc.) after automobile networking, and effectively managed a large number of services and deployment through automated API. With a technical framework, you can very quickly customize billing and settlement relationships for any service, any billing mode.

Cisco Internet of things enables content operation capabilities, first of all, you can define service items, tariff plans, partner settlement plans and service policies; secondly, seamlessly provide operation and management support for the activation and monitoring of personal application services; finally, through strong automation rules and rich API, it is conducive to integration and large-scale growth. For example, the fully connected PC released by Intel allows users to implement a new payment model based on content subscription services. This is the first application scenario of Cisco Internet of things Services profit in the world.

So, after the introduction of the service, what is the effect of the service provided by the enterprise? For example, how do car companies measure the effectiveness of their services? does in-car streaming service lead to a bad user experience for car owners? Cisco "physical Network Services profit" provides the function of traffic segmentation. After big data's analysis, we can not only actively identify and solve the problems of third-party services, but also clearly see the data flow of each application. Monitor and prevent abnormally high traffic conditions, and finally, according to the use of applications and user preferences to launch a better service portfolio.

Lu Hong, managing director of Cisco Internet of things China and Asia Pacific, concluded that based on the traditional traffic and SMS model, Cisco built IoT 1.0, which is now gradually upgraded to IoT 2.0, with stronger service capabilities and accurate analysis capabilities to help enterprises manage all services effectively. Cisco's "Internet of things Services profit" launch in China, can accelerate the transformation of Chinese manufacturing to Chinese creation, which is a very important milestone.

Smart City solution that won the Grand Award

Lu Hong (middle), managing director of ▲ 's Internet of things China and Asia Pacific, came to the stage to receive the award.

In addition, it is worth mentioning that the Cisco Internet of things also provides a powerful data processing architecture-Cisco Kinetic. At the 2018MWC (Shanghai) exhibition, Cisco Kinetic Urban Internet of things (Cisco Kinetic for Cities) won the Best Smart City Mobile Innovation Award (Best Mobile Innovation for Smart Cities), further confirming the innovation and excellence of Cisco Internet of things in the mobile field. Cisco Internet of things benefits from a strong customer base, by providing global networking to ensure that it is always online, advanced data processing architecture to support a variety of vertical industry applications, flexible service profit architecture to support the common development of the global industrial ecosystem, continue to maintain strong competitiveness, and lead the industry bellwether of the Internet of things.

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