Shulou(Shulou.com)06/01 Report--

Editor to share with you about Mini Program users operating KPI conversion rate is poor how to do, I hope you will gain something after reading this article, let's go to discuss it!

Whether the selected products are in line with the "market situation"

Many Mini Program products that have not been transformed have a selection problem, that is, the selected products do not have a certain "market situation", and they do not do product data analysis for product selection positioning. But according to their own preferences or according to their own inventory on the shelves, it may lead to a problem, that is, users do not have a "demand point" for the products on the shelves in Mini Program store. Naturally, there will be no transformation.

Whether the promotion is in line with "correct drainage"

In addition, many merchants will have a wrong concept, that is, once Mini Program development is completed, it seems that there is no need to do drainage promotion work, in fact, this is not the case, if you do not do promotion, so where can online users learn about your Mini Program mall? How can transformation take place? And there is also a fatal mistake is not using Mini Program and the "link" with Wechat platform to do correct drainage, resulting in sparse traffic can not be converted.

Whether the service meets the "user needs"

If Mini Program wants to have a good conversion rate of KPI during its operation, it also needs to pay attention to the service quality. Merchants can diagnose whether the online services provided meet the needs of users, in which they are adding service functions and optimizing services, so that users can feel that the purchase of Mini Program has a good pre-sales experience and after-sales service, which is the key to maintaining the conversion rate. So it is very important to have a perfect service system.

After reading this article, I believe you have a certain understanding of "what about the poor KPI conversion rate of Mini Program users?" if you want to know more related knowledge, welcome to follow the industry information channel, thank you for reading!

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