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This article introduces the relevant knowledge of "what is the value of HTML5 pages". In the operation of actual cases, many people will encounter such a dilemma. Then let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

With the development of mobile Internet, many development technologies and application models are becoming more and more popular, one of which is HTML5 page. Technically speaking, this page is just an ordinary web page made in HTML language, single and different from ordinary web pages, because a small H5 page can bring millions of visits, and what is more common are those H5 Mini Game that make many self-media and small and medium-sized entrepreneurial teams become famous overnight. So how can H5 pages play a greater value, and what can we do to really make H5 pages bigger and stronger?

First of all, we must really understand the users' preferences and habits. Which user groups do you want to design the H5 page for, what they like better, whether it is a student or an office worker, whether it is more traditional or fashionable. All these must be understood, otherwise the designed H5 page may not attract users. The H5 interface is like a user's screen, and any flaws in the elements of the interface will be naked in front of the user. So the basic premise of making an H5 page to active users is that they must have enough preferences and habits. For example, in the case of e-commerce promotion, Shuang 11 and double 12 has just passed a while ago, and many e-commerce merchants will do some promotional activities to warm up and design some H5 pages to enliven the buying atmosphere. One of the more interesting H5 games is "Singles Dog Adventure", which can get coupons after breaking through customs. Brands directly target the age of shopping festival users at the age of 20-30, because most single people are in this age group, so the coupons of these brands are mainly for users of this age, which is exactly what young single friends mean.

Second, find out which application scenarios are suitable for the dissemination of H5 pages. It can be said that there is no fixed answer to this question, because the H5 page can be used in a variety of scenarios, for example, we often hear customers asking to do an H5 feature to promote the upcoming new product. Technically, it's possible to look at you, but not all activities can be applied to the same H5 page. For example, taking H5 games as the application scene, the H5 pages of many activities are often Mini Game. These games are not simply designed to make users play happily. The most successful H5 games should be consistent with the advertised theme. Let users feel the existence of the publicized theme in the process of the game. That is, the reasons that users are willing to play, share and spread can be felt in the process of the game experience. For example, the H5 game page designed for a big concert for a big star incorporates a karaoke or guessing song name Mini Game into the interface, which can not only let users remember the star and work, but also let users have the feeling of concert in the process of experience.

Thirdly, enlarge the marketing focus on the H5 page. Many clients often just say that the purpose of this H5 page I designed is to fill the moments. But at this time, you may not know whether to let users know about the H5 page, what the H5 page is going to promote, or both. I remember that there was a movie "Pancake Man" produced by Sohu Company. In the early days of the film's release, I saw a lot of H5 pages to publicize, but I can always remember that those H5 pages mentioned that the film was produced by Sohu Company and displayed in big words. and the cartoon character of the protagonist Pancake Man still remembers very clearly, a character similar to Superman, why these H5 pages make people remember for so long. I would like to have a distribution company that magnifies the marketing focus on the H5 page so that users can remember both the protagonist and the movie. Although the details of those H5 pages are still unimpressive, the focus of marketing makes users remember that this is a successful H5 page marketing.

Finally, the ideas and ideas have been identified, and the H5 page has been developed, so seriously consider where the user traffic comes from. This is a key issue, but also one of the decisive issues, because many H5 pages have good marketing and creative ideas, but often do not maximize the real spread to users. At this point, you need to seriously consider two aspects: your users will be willing to share your H5 page and whether you have found the right group of users.

I have heard of a survey on the content of Wechat articles, which probably said that only 20% of Wechat users click on official accounts and share them, while 80% of users click on their own moments links to enter Wechat official accounts. Similarly, on the H5 page, the H5 page you post is usually posted through the official Wechat account or personal Wechat, and then those friends who are willing to share in the moments click on the moments to share the H5 page. Therefore, if we only rely on our Wechat moments, it often won't have much effect, because our audience resources are limited. Very often, we will encounter such a scene, we are an Internet company, help real estate companies to do a H5 page to do publicity activities, whether the page is cool and vivid, but only hang in our official account, the result is that this H5 page will not eventually spread to the buyers of real estate users, but only spread among the Internet corporate users, not to the core users.

For the dissemination of H5 pages, we can adopt this solution. on the one hand, through well-known official accounts, network big V, WeChat groups, especially WeChat groups, we must consciously prepare WeChat group resources before the spread of H5 pages. add a few more WeChat groups On the other hand, if you want to invest something, you have to spend money. You can try to put some advertisements on well-known official accounts and be willing to give users a small profit, such as sending red packets for forwarding and other specific activities. Of course, the dissemination of H5 page also needs the cooperation of some activity topic planning and background management system, and the enterprise needs to have this condition.

This is the end of the content of "what is the value of HTML5 pages". Thank you for reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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