Shulou(Shulou.com)06/02 Report--

In this issue, the editor will bring you about the marketing effect of Mini Program on small and medium-sized enterprises. The article is rich in content and analyzes and narrates it from a professional point of view. I hope you can get something after reading this article.

In the face of the rapid development of information in the new Internet era, the network portal is also important. Through the network, we can not only link more target customers, but also be an important tool for us to get through the country.

Why can Mini Program become our solution for connecting high-quality channels? What is the effect on small and medium-sized enterprises?

1. Deeply explore the potential customer group of Wechat.

The potential customer group needs to go through our mining in order to transform it into our target customers and real customers. In what way to achieve this process, we need to turn our attention to today's popular way-Mini Program.

The impact of Mini Program on the traditional small and medium-sized enterprises is quite great. Abandoning the unattended characteristics of the traditional Internet portal, today's enterprise portal Mini Program effectively helps enterprises, quickly connect historical customers and more potential customer groups to help us effectively promote corporate information.

2. Solve the difficult problem of building online portals for enterprises.

The emergence of Mini Program enterprises has helped many small and medium-sized enterprises to effectively solve the problem of building online portals, which is a fact that most small and medium-sized enterprises know. Because small and medium-sized enterprises do not have a sound Internet maintenance team, that is, one or two people are doing the operation and maintenance of the online store. It is very difficult for them to develop Mini Program and program new forms when they are alone.

So the emergence of Mini Program is also positive to help enterprises solve the problem of building new forms of online portals, while helping enterprises to expand marketing models and distributors, so that different types of enterprises can expand the market on the basis of new portals.

3, realize the multi-channel docking of customer groups.

In the traditional sense, the docking customer group needs to contact users through the public relations team and transform users through a variety of information channels. The multi-entry mode of Mini Program can achieve the dissemination of enterprise information and effectively connect the target customer groups. To achieve Mini Program forwarding, users in the sales area real-time registration contact, Mini Program contact and other ways, greatly improve the marketing efficiency of the marketing industry.

4. Reduce the marketing cost

Whether it is the website, H5, information flow advertising, they all have a feature-high investment. For enterprises, Mini Program means everything from burning money to "waiting for customers to come to the store" to actively touch the net to grab traffic. Mini Program has many new marketing methods. Taking WeChat Mini Programs as an example, functions such as "dynamically sharing cards" and "nearby Mini Program" can greatly increase the marketing costs of enterprises, especially for startups. Mini Program is undoubtedly one of the best marketing methods for small and medium-sized enterprises.

5. Increase the conversion rate

The convenience and efficiency of Mini Program can help to greatly improve the click-through rate and the final conversion rate of the program, which is a win-win for enterprises and platforms. Take last year's double 11 Shopping Festival as an example, the performance of Mini Program, including JD.com, is very eye-catching. JD.com Shopping Mini Program, its PV reached 163.71 million during the Singles' Day, and the total amount of newly introduced UV reached 16.63 million; VIPSHOP received more than 550000 orders through Mini Program on Singles Day; and Fuzhou, Yonghui's "stronghold", ordered more than 60, 000 orders, an increase of 1553% over the same period last year.

The above is the marketing role of Mini Program for small and medium-sized enterprises shared by the editor. If you happen to have similar doubts, you might as well refer to the above analysis to understand. If you want to know more about it, you are welcome to follow the industry information channel.

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