Shulou(Shulou.com)06/03 Report--

In the past two days, everyone should be brushed by the high paste figure of the black hole. In addition to reposting this "cosmic koi", we might as well consider a somewhat technical question: how did a black hole that could not have been seen be photographed for the first time?

The reason is that advances in cloud computing and artificial intelligence algorithms play an important role, otherwise it is impossible to process the 8000TB data obtained by telescopes, which is equivalent to "all the selfie data of 40, 000 people in their lifetime".

In other words, it is the combined force of ABC (big data + Cloud Computing + AI) that finally gives humans the opportunity to restore the shape of a black hole.

Is that the end of the story? What interests us is that the legend also triggered by the iteration of ABC technology is also happening in real business scenarios.

On the same day that the black hole was exposed, Baidu hosted the 2019 Baidu Yunzhi Summit (ABC INSPIRE) in Beijing. At the conference, Baidu officially announced the upgrade of the "Baidu Cloud" brand to "Baidu Intelligent Cloud", and plans to lead the industrial intelligence upgrading of various industries in China through the ABC trinity strategy, namely "ABC+X".

Of course, Baidu Intelligent Cloud did come up with a lot of practical information this time. In addition to the fully upgraded infrastructure such as CVM, GPU, CDN and container BCI, the ABC product system and technical solutions for vertical industries are more important.

(Yin Shiming, vice president and general manager of Baidu Intelligent Cloud)

Among them, the collision between Baidu Intelligent Cloud ABC strategy and the video industry can definitely be called a good play of "illuminating the industrial black hole with technology".

Stay away from the three black holes in the video industry in order to better tell the story of Smart +.

As we all know, "Smart +" has become a new direction for the transformation of Chinese enterprises, and Internet products are "ducks with warm water in the river are the first to feel the smell of spring", telling the story of AI.

However, if we want to understand how to use "smart plus" to drive industrial upgrading, we must first accurately estimate the potential location and impact of these "industrial black holes".

In the video industry, for example, if we think of the growth and growth of video products as a space expedition, it is very likely to encounter three major black holes in the process:

One is the cost black hole. With regard to the "intelligence" of the video industry, what is most mentioned at present is the introduction of more data, algorithms and computing power, which seems to be one of the important ways to help video platforms reduce costs and increase efficiency, but the research and development of software and hardware systems and the use of cloud computing resources, the acquisition and processing of large-scale data, for video platforms that are already struggling to make profits, taking the initiative to seek change means greater costs.

The second is the content black hole. The video content industry, including long video, short video, live broadcast and other streaming media forms, the more it returns to the content itself, the more attention will be paid to the management and control of content quality. In addition to encircling users, the review of inappropriate content such as explosions has also become the focus of management and control of the platform. Most platforms have begun to add image recognition, multimodal identification and other AI technology, but if the technical level does not pass, resulting in the loss of users and even the product off the shelves, it obviously has a fatal impact on the platform and brand.

The third is the commercial black hole. The problem of commercialization of video platform has long been a clich é. Now many platforms begin to imitate Netflix, iqiyi and other forerunners, introducing intelligent recommendation, personalized distribution and other algorithm capabilities in an attempt to improve the efficiency of business transformation. However, not every platform can have enough user behavior data for content understanding, the accuracy of the algorithm is naturally uneven, the effect can not stick to the user's time, naturally can only struggle in vain on the edge of commercialization.

Thus it can be seen that even if the video industry collectively tells the story of "smart plus", it does not necessarily mean that it will be able to escape these hidden "industrial black holes". Fortunately, the "forward trajectory" of the video industry is not the only accelerated posture.

For example, the comprehensive energy release system built by Baidu Intelligent Cloud with ABC capability, edge computing, 5G technology, and various landing applications such as new technologies, new products, and new industry solutions to build the foundation of intelligent cloud services may be creating an amazing acceleration in the video industry.

Soft + hard + new = "black hole escape" equation of video platform

Of course, the difficulties faced by video products, like the existence of black holes, are nothing new. After locking the coordinate system, the next more important thing is to decode how to break out of the "circle of gravity".

Today, the combination of the algorithmic power of AI, the huge computing power of cloud computing, and the learning value of big data have changed the way humans perceive the universe, and may also hide opportunities for iteration in the video industry.

So, if we consider the three major technologies of "ABC" as the background, what brand-new understanding will we get about the future direction of the video industry?

Judging from the innovations of Baidu Intelligent Cloud ABC, it clearly points to this puzzle and gives three key "equations" for the video industry to "escape from the black hole":

First of all, in terms of hardware, intelligence can be released in the form of infrastructure + hardware / software collaboration.

(list of new ABC products / technologies launched by Baidu Smart Cloud)

Video products often have higher requirements for bandwidth, computing power, processing efficiency and so on. How to greatly improve the picture quality and fluency without increasing the cost of the enterprise has always been a difficult problem for cloud computing manufacturers. The solution of Baidu Smart Cloud is, on the one hand, to provide higher quality and more flexible network performance through the upgrading of the underlying infrastructure, and on the other hand, through a variety of intelligent ultra-clear technology products, optimize visual effects without additional cost.

Taking the rise of knowledge short video platform second understanding encyclopedia as an example, knowledge content products have high requirements for video quality, but the hardware configuration and network environment of terminal devices are very different. In order to ensure the video experience of most users, Baidu Smart Cloud provides the basic hardware services of MCT+CDN. MCT provides high-quality, high-concurrency and high-stability audio and video cloud transcoding and processing services, which are stored in the cloud at different bitrates, and then CDN distribution is carried out using high-quality nodes and high-bandwidth nodes throughout the country. The extremely high transcoding capability increases the success rate of watching videos to more than 99.99%.

In the service scenario, Baidu Smart Cloud is stitching together the previous fragmented video production experience to provide an integrated, full-process service experience that covers the entire product life cycle.

Taking VideoMind, the industry's first intelligent video production system, as an example, it is not aimed at a single point of efficiency, but a full-process tool platform starting from data annotation to model training, model evaluation, and model automatic deployment. Through visualization tools, diversified scenarios, comprehensive technology matrix, so that the technology is no longer "cold".

For example, using the face recognition, emotion recognition and speech recognition capabilities of Baidu Smart Cloud, rookie players can also quickly create video highlights with emotion tags and line text through simple operations, greatly reducing the threshold for the creation of UGC and PGC, and raising the industrial efficiency to a new level. At the site of the Yunzhi Summit on that day, the staff spent more than two minutes demonstrating how to edit the highlights of "all good" clips of Ni Dahong and Yao Chen "falling in Love and killing each other". In the process, a variety of technologies are used, such as editing program, face recognition, emotion recognition, speech recognition and translation.

Finally, Baidu Intelligent Cloud is very approachable to focus on functional innovation, through a variety of interactive video products to help the platform to establish differentiation advantages. Baidu's AI algorithm can detect changes in users' data behavior, and will give real-time attention and innovation when users' content consumption habits change, such as AR profile portraits, fingertip painting, environmental special effects and SLAM placement, etc., all of which hit the new interaction trends such as virtual social and virtual reality.

National small Video, which has come to prominence in the field of short videos, is connected to SDK and LSS (audio and video live streaming) services on the push side of degree Smart Cloud, and does not require a long research and development cycle to connect with multiple functions such as real-time screenshots, dynamic stickers, sound processing and dozens of style filters, so as to quickly achieve "universal".

Judging from these blockbuster products, Baidu is sinking the abstract technical term "intelligence" into the concrete and complex product format, brewing killer applications beyond the expectations of the industry and users.

No wonder whether it is iqiyi, good-looking video, wave media and other giant players, or second know encyclopedia, baby know and other rookies who want to intervene in the video track, all immediately thought of looking for Baidu intelligent cloud cooperation.

From this point of view, Baidu Smart Cloud is a bit like a celestial phenomenon that is completely different from a black hole-"white hole". It does not absorb everything. On the contrary, it constantly ejects its own software and hardware technical capabilities outward. It collided violently with the video platform around it, releasing huge energy to accelerate industrial upgrading.

The "tide" of Baidu smart cloud and the "fertile land" leading to the industry

It should be noted that Baidu's smart cloud upgrade is not just the delivery of a few cutting-edge technologies and products. Under the technical framework of ABC, Baidu Smart Cloud is integrating each technology with its own potential energy into related application scenarios to form a complete intelligent service system.

For example, Baidu Intelligent Cloud has launched three major video industry solutions, including intelligent small video solutions, intelligent production solutions, and video marketing solutions.

As an embodiment of Baidu's comprehensive capabilities of intelligent cloud technology, these solutions have taken the lead in reaching many key "competition points" in the video industry, such as:

1. Maximize efficiency. In the streaming media environment, Baidu Intelligent Cloud AI analyzes and calculates the population in real time, dynamically adjusts the video rate and network capacity, and provides great efficiency improvement for enterprises. Take iqiyi's magic drama "extended Jubilee Strategy" as an example, the traffic increased by 1T on the second day of broadcasting, and Baidu Cloud ABC pushed the "extended Jubilee Strategy" to all cache nodes in dozens of minutes, so that a large audience did not feel any delay or stutter when chasing the show. Of course, for Baidu Intelligent Cloud, where Hold lives in the Spring Festival Gala, it may be just a small case to solve this network problem in the video industry.

two。 Risk minimization. On the production side of the video, Baidu Smart Cloud provides a full range of copyright protection services to reduce the content risk of the platform and producers through copyright traceability, infringement detection, copyright trading, etc. At the same time, Baidu Smart Cloud also integrates human body image algorithms to help media enterprises and new retail industries carry out digital and targeted changes by analyzing key behavior information such as human flow and residence time, and on the basis of enhancing the commercial value of partners, the commercial risk of the video platform itself has also been well controlled.

3. The content is optimized. Specific to the content point of view, Baidu smart cloud also provides a double lock for users and platforms. On the one hand, through Baidu personalized recommendation model, the platform is able to build accurate FEED flow and create accurate recommendation services. On the other hand, based on the multi-dimensional data analysis of human body images and AI technologies such as VCR audio and video, the video platform can automatically audit scenes related to pornography, violent terrorism, politics, advertising and prohibition, quickly avoid inappropriate content, and protect user experience and platform word-of-mouth.

At this point, intelligent technology, software and hardware products, industry solutions, the three armed forces will join Baidu Smart Cloud to build an intelligent architecture for inclusive video industry, which can support the iterative upgrading needs of various enterprises for video products.

Perhaps it can be compared that Baidu Intelligent Cloud is like a huge irrigation network composed of technology pipes, introducing intelligence from the laboratory to the vast territory of the industry. This is true for the video industry, as well as for a variety of industries.

After more than a decade of the rapid development of the Internet, big data, cloud computing and artificial intelligence (ABC) are seen as the most likely to drive change. It has become a hot topic to transfer and complete the power of change to the industry through "ABC".

Human beings walk out of the African prairie to this blue planet, and now they are looking forward to going into space and exploring the whole starry sky, which is in itself a journey to continuously understand ourselves and the mysteries of the universe. Therefore, at the historic moment when the figure of the black hole was successfully captured by mankind, the ABC strategy put forward by Baidu Smart Cloud as early as two years ago appears to be even more precious and unique.

Perhaps, with these capabilities, the value of Baidu is not only illuminating the black holes and reefs in the depths of the industry, but also in the posture of a navigator. guide and promote intelligent technology and business organizations to a more distant future.

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