Shulou(Shulou.com)06/01 Report--

This article mainly explains "what is the impact of Mini Program in the epidemic". Interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Now let the editor take you to learn "what is the impact of Mini Program in the epidemic"?

First, the infiltration of Wechat has been accelerated in many fields, and the small process shows strong growth.

1. The infiltration of Wechat has been accelerated in many fields, and Mini Program has shown strong growth. 1. WeChat Mini Programs's traffic has maintained double-digit growth, and its active penetration in Wechat has reached 86.9%. The per capita active days increased by 23.8% compared with the same period last year.

2. WeChat Mini Programs has attracted more young users aged between 19 and 24, with outstanding spending power on the middle and high line, and the proportion of second-tier and above cities is slightly higher than that of Wechat APP.

3. Compared with the same period last year, the number of users using WeChat Mini Programs during working hours has increased significantly.

4. The number of WeChat Mini Programs has accelerated. The number of monthly active users of Mini Program has exceeded 1000, and the number of users per capita has also increased to 9.8.

5. Mini Program has more than one million monthly active users and is more concentrated in the range of 1 million-5 million. The trend of head aggregation shows that the number of Mini Program with more than 100 million users has increased to 8.

6. WeChat Mini Programs's active users are mainly concentrated in life services and mobile shopping. Driven by the epidemic, many industries have risen sharply, of which the education and learning industry has increased by 102.1% compared with the same period last year.

7. The epidemic has become a key factor affecting the pattern of Mini Program in the first half of the year, with all kinds of Mini Program showing strong growth and explosive power. Tencent has its own Mini Program in the order of head growth.

8. The new launch scale of TOP10 Mini Program is mostly epidemic prevention health codes. After the outbreak of the epidemic, local governments responded positively, and a number of epidemic prevention health codes Mini Program were launched one after another, providing digital epidemic prevention support for production and life.

9. Epidemic prevention, marketing, online and new traffic Mini Program releases "big" energy. First, the epidemic has accelerated the process of social digitization. Mini Program's advantages such as lightweight and convenient are of prominent value in social life, commerce and other fields.

WeChat Mini Programs helps to prevent epidemic

1. Government affairs WeChat Mini Programs plays an important role in epidemic information transmission, epidemic prevention and control management, and the rapid launch of health codes has become an important support for enterprises to resume work and production during the epidemic period and community epidemic prevention management.

2. WeChat Mini Programs, the client of the State Council, launched the epidemic prevention itinerary card, epidemic risk inquiry, nucleic acid testing and other related services in time, and the number of users increased significantly.

Third, WeChat Mini Programs helps the digital upgrading of brand marketing.

1. Brand merchant WeChat Mini Programs multi-functional layout, order food and member activities Mini Program linkage to achieve synchronous growth trend; through Mini Program to help members points exchange, coupon distribution and other marketing activities digital upgrade

2. McDonald's brand WeChat Mini Programs users are mainly concentrated in young people under the age of 30. By selecting youthful and energetic idol stars as spokesmen, the conversion rate among young users can be improved.

3. Mini Program + takeout promotes the closed-loop service of users to shop and home. With the strong social attributes of Wechat, personalized customized services such as friends' orders are launched, adding a new game of Mini Program.

WeChat Mini Programs helps offline stores to develop new online channels

1. During the epidemic period, the offline service scene has a great influence. WeChat Mini Programs helps the offline scene transfer online, and the clothing offline stores harvest online traffic obviously.

2. Mini Program Live has the advantage of transforming public domain traffic into private domain business closed loop, and has become a new channel for offline brand stores to develop online business. Nike publishes and sells new products through Mini Program Live. Video, music and other multi-channel drainage is in line with users' interests and preferences.

WeChat Mini Programs helps the giant to gain new traffic

1. E-commerce competition has opened up a new battlefield in the field of WeChat Mini Programs, and the shopping model has been brought into full play in the soil of Wechat social flow.

2. Compared with JD.com APP, Jingxi WeChat Mini Programs has attracted more female users, and low-price group buying and other games have gained a large number of sinking market users

3. Pinduoduo APP users are mainly middle-aged people aged between 31 and 40. Mini Program has opened up more people under 30 and over 41 to cover users of different ages.

At this point, I believe you have a deeper understanding of the impact of Mini Program in the epidemic. You might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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