Shulou(Shulou.com)06/01 Report--

This article mainly introduces "what difficulties have been solved by the development of Weixin Mini Programs (Mini) in physical stores." In daily operation, I believe many people have doubts about what difficulties have been solved by the development of Weixin Mini Programs in physical stores. The editor consulted all kinds of materials and sorted out simple and easy operation methods. I hope to answer the doubts of "what difficulties have been solved by the development of Weixin Mini Programs in physical stores" for everyone. Help! Next, please follow the small series to learn together!

1. Online drainage: increase consumption channels and enrich the original single channel

First of all, from the aspect of offline drainage, the single consumption channel has always been a big pain point restricting the consumption of physical stores. Mini programs can easily help stores obtain traffic (nearby Mini programs, online preferential activity drainage, online promotion, online reservation and other methods), which not only expands the consumption channels of physical store enterprises, but also increases the ability of realizing traffic.

2. Savings in manpower costs

The annual increase in operating costs is also one of the reasons for the gradual decline of physical stores. According to incomplete statistics, 40% of the costs are used for rent and manpower. According to the analysis of traditional restaurants, traditional restaurants are indiscriminately leading, inquiring, shorthand, informing the kitchen, serving dishes and collecting money for any guest. However, since the Mini programs have been launched with "code scanning order" and "code scanning payment," 5 steps can be omitted directly, and the service personnel only need to carry out dish delivery, which undoubtedly saves a lot of human resources and time consumption to make the cost of such shops lower.

Not only that, Weixin Mini Programs (Mini) will display the function of nearby 5km stores, which also plays a certain role in expanding the number of users and promoting the brand. The applet can also collect customer opinions so as to improve them in time and better retain users. In this Internet era when Weixin Mini Programs (Mini) are in power, the binding between the catering industry and Weixin Mini Programs is actually a mutually beneficial process.

3. solve management problems

Insufficient supply chain management capacity of entity enterprises. The physical stores mostly adopt the operation modes such as introducing factories into stores, joint deduction points, rental counters, etc., with relatively low brand, scale, organization and informatization level.

At this point, the study on "What dilemma has been solved by the development of Weixin Mini Programs (Mini) in physical stores" is over. I hope we can solve everyone's doubts. Theory and practice can better match to help everyone learn, go and try it! If you want to continue learning more relevant knowledge, please continue to pay attention to the website, Xiaobian will continue to strive to bring more practical articles for everyone!

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