Shulou(Shulou.com)05/31 Report--

Like Apple, Google will face challenges in solving the Play Store problem. Now, people are worried that Apple and Google will charge 30% in their app stores. When Epic Games began to challenge the Cupertino series, Apple's problems were further questioned. In the European market, Google is said to have delayed the implementation of the new billing rules until April 2021. This is the result of more than 150 startups and developers discussing their concerns about Google's fees in Play Store.

These developers mentioned developing alternative markets for their mobile applications. The European market is the second largest Internet market in the world, so such negotiations are very important. Google also has an office in Europe, so it should listen.

Google plans to implement new Play store rules in September 2021. This rule is still a year away from today, but its implementation will be postponed to the next year. This will only happen in the European market. Google will have discussions with developers in the near future.

"We are holding lectures with leading European market start-ups to gain a deeper understanding of their concerns," Purnima Kochikar, director of game and application business development at Google Play, said in a statement. "We will set up a policy seminar to help address any other issues related to our game store policy."

Developers in the European market will have enough time to "integrate with the Play billing system". This is to ensure that they can correctly implement UPI's subscription payment option. For those currently using alternative payment systems, the schedule is March 31, 2020.

Google wants to reduce the number of apps distributed through Play Store by 30 per cent. Apple did the same, but now both companies are under scrutiny. Google should consider this, because Android has a 99% market share in Europe. More than 50 European market executives shared these concerns via video calls with the European market's electronic information technology section.

There is also an app store in Europe, the Paytm Mini App Store. It has applications for other popular services, such as Ola, 1mg and Practo, Cure.fit, Booking.com and Zoomcar. No commission is required, but other tools used for mobile payments will charge a 2% fee. It is produced by European market participants for European market developers.

This is an evolving story. Let's wait and see how Google will really respond to this question.

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