Shulou(Shulou.com)06/01 Report--

This article mainly introduces "what are the problems that need to be paid attention to in the revision of the website". In the daily operation, I believe that many people have doubts about the problems that need to be paid attention to in the revision of the website. The editor consulted all kinds of materials and sorted out a simple and useful method of operation. I hope it will be helpful for everyone to answer the questions that need to be paid attention to in the revision of the website. Next, please follow the editor to study!

Why do you want to revise the website?

Times are changing, customer needs are changing, and our marketing website has to change with the needs of our customers and the rules of the search engine. The blogger today teaches you how to modify the website. Our websites, especially those with older years or some template sites, have the following problems more or less:

1. The website design is tacky, the function is not complete, does not accord with one's own brand image.

two。 The existing website can no longer meet the needs of the company's development.

3. Lack of interactive module, chaotic structure, so that potential customers can not find the content they want

4. Does not reflect the advantages of the enterprise, there is no difference between the website and the competitors, there is no outstanding bright spot

5. Search engine keyword ranking is not good for a long time, basically no traffic, no conversion rate

A good website structure and layout will be more conducive to website publicity and network marketing, adapt to the trend of the Internet, and increase users' sense of experience. On the contrary. It will be possible to slowly lose their stable users.

What are the matters needing attention for website revision?

1. 404 error page

I believe we are not strange, when visiting the page error, there will be a 404 error page prompt, and the website revision is often accompanied by the invalidation of the URL URL, which will inevitably produce some 404 error pages.

If you really can't keep the original URL URL, try to direct it from the old URL to the new URL. If you can't even do 301 orientation, you should also choose important pages to do 301 orientation. For example: the home page of the website, the home page of the column, the content page that brings more search traffic, the page with more links, and so on.

Like other large websites, we can create an error page and return to the channel home page after 5 seconds. Do not enter the 404 error page, immediately return to the home page, these turns make search engines mistakenly think that the page exists, but return duplicate content, which is very disadvantageous to SEO optimization.

In short, 404 pages are very necessary for a revamped website.

2. Website map

Whether your website is revised or not, a clear sitemap is necessary. Site maps are generally stored in robots files to guide search engine spiders and increase the inclusion of important content pages on the site. At the same time, the site map is also conducive to the crawling of spiders, there are the use of new site content in a timely and rapid collection, especially after the new site or site changes.

Finally, if a visitor tries to visit a URL that does not exist in the domain of the site, the visitor will be redirected to the "cannot find file" error page, and the site map can be used as the "quasi" content of the page, which can effectively guide users to quickly visit the page they want to visit.

3. Do not modify the website repeatedly.

The revision of the website should be quick, try to put it in place at one time, and avoid repeated changes in the short term. Especially when the URL changes, the search engine will be very sensitive to a large number of new URL, need to re-include, calculate the weight, there is also likely to be a sandbox period. If it cannot be done at once, multiple changes are likely to have a significant negative impact on the site.

It is recommended to deploy the modifications locally in advance, and upload all the modified parts to the server after debugging and changes, and put them in place at one time. The time of revision can temporarily block the crawling of spiders and make the website run normally as quickly as possible.

4. Do not appear empty channels or columns.

After the revision of the website, try not to appear empty channels or empty columns, that is to say, channel pages and column pages must have content suitable for users to read, no matter how much, the columns without any content are not conducive to the user's experience, the crawling of spiders is not friendly, and the optimization of the whole site is not good. If you want to do any column, but there are no related products and materials at present, you can not do that column first, wait until these materials are available, add this column, and upload and update at one time, so that it is more friendly and easier to be included.

5. Update original high-value content regularly.

Original is not difficult to understand, so what is valuable content?

To put it simply, content that meets the needs of users is valuable content. So it is not good to be original, original does not necessarily meet the needs of users, to meet the needs of users does not have to be original.

After the long-term practice and observation of Zhi Chao, a lecturer in network marketing in Shenzhen, half of the soft articles of information and news are easy to be included, while the collection and review of product categories takes a long time. Let some key product pages or article pages show on the home page, can speed up the collection, while conducive to the weight and ranking of the web page.

Generally, this kind of valuable content can be determined through Baidu drop-down menu, relevant search, Baidu know, Baidu library, Baidu experience, and focus on Baidu index, according to the trend in keyword search, hot degree and so on. Of course, there are many other channels, so I won't explain them all here.

6. External chain construction

Although Baidu has paid less attention to the outside chain, some authoritative high-quality outside the chain is still very helpful. For example, the self-media of the four major portals, Tianya Forum, some products of Baidu, Jinri Toutiao and some authoritative third-party platforms, the links from these websites will not only promote the solution of the trust problem of search engines, but also increase the exposure of the URL, thus bringing in some additional traffic, which can attract spiders to crawl to the site and increase the speed of website content collection. It is beneficial to the rapid progress of website optimization.

7. Try to keep the title, keywords and description of the website unchanged.

When the domain name remains unchanged and the overall structure of the website is greatly changed, try to use the title, keyword and description of the old website. Because these three places are also the core factors of home page ranking, once a major change, the site is likely to enter a long "sand table period", which is not conducive to website ranking optimization. So try not to change the title, keyword and description of the home page of the website.

8. Handle and submit dead chains in a timely manner

Website revision, there will inevitably be dead links, especially the domain name unchanged, space, host change, the overall structure of the major changes, so it is inevitable that the old website included pages will appear dead chain, we do not have to worry, just need to ensure that the main columns, product pages, article pages URL address, the content basically unchanged, so that we can ensure that some of the key words have been the normal ranking There is no ranking for the new webmaster after the revision.

At the same time, we should submit the existing dead links to the search engine in time. The reason is that some web pages included by the search engine, the search engine database update takes a certain amount of time, at least a few days, more than a few months. So at the beginning of a period of time, we should pay attention to Baidu collection, website dead chain submission and processing situation every day, timely submit dead chain to search engines, and modify and submit new Robots documents at the same time. Only in this way can the new website return to normal in the shortest possible time.

At this point, the study of "what are the problems that need to be paid attention to in the revision of the website" is over. I hope to be able to solve your doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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