Shulou(Shulou.com)06/01 Report--

This article mainly explains "the reasons for the backwardness of classified information websites". The content of the explanation in the article is simple and clear, and it is easy to learn and understand. let's study and learn the reasons for the backwardness of classified information websites.

In 2006, the number of classified information websites reached 2000. After that, the market began to languish, and even there were rumors that were disadvantageous to classified information websites. After that, 58.com took the lead among many classified information websites and was listed on the New York Stock Exchange in the United States. The market will also be listed on the agenda.

Since classified information websites can find a way out of a large number of Internet, find their own "exciting points", and there are so many users involved, it shows its importance. But the mobile Internet is like a "god of death", harvesting the lives of "laggards" everywhere, and those who cannot keep up with the advance can only be removed. Unfortunately, some classified information websites have been "harvested".

They are doomed to be eliminated, but we can not forget history, perhaps from their "backward" shadow, we can find some of their own shortcomings. Even if there are 2000 classified information websites left, there are only three left in today's good era of mobile Internet, which makes people wonder why classified information websites lag behind in the era of mobile Internet.

"fault" of content

For classified information websites, the content comes from merchants / users uploading voluntarily, and merchants / users want to have more display space for their real estate, recruitment, life services, flea markets and other information. it must be uploaded to the classified information website, and the corresponding part of the information demanders will find the relevant needs through these contents. The classified information website acts as an online information "intermediary".

It is very convenient for users to upload content on the PC side, but now on the mobile side, the user's device is a mobile device, which is completely different from the computer, but the content of the classified information website is still the content of the PC side. Many website managers are so wayward that they don't even provide a button to share to Wechat, or even wayward to a mobile phone station. the site that users see on their mobile phones is still PC content full of "dog skin plaster". Browsing is like encountered fraud.

It is obvious that in this period of time when the mobile Internet appeared, classified information sites did not transfer content in real time, that is, there is no intercommunication between PC content and mobile content, which is mainly reflected in two aspects. one is the transfer of content from the PC to the mobile, such as mobile social tools, and the other is the ability of the mobile to produce content, if it is still a "dog skin plaster" PC station. Will users be interested in sharing content through mobile phones? At this time, the Internet tool of most users is the mobile terminal, not PC, and the content manufacturing capability of classified information websites on the mobile side is flawed.

As a content-centric platform, if even content no longer exists, then what is the value of the platform? It is obvious that classified information websites themselves do not realize this, or they are more likely to follow the path of advertising, thinking about ways to make a profit, without thinking about the core value of content to the platform, and this is fatal. So casually using the old Baidu to share the code, even Wechat can not share, how backward or lazy are you?

The "disappearance" of users

Like encountered quicksand, users inexplicably disappeared, but is it really inexplicable? The serious consequence of the content "gap" is that the other part of the information that needs to be received by the publishers is gone. Originally, they have this need, but now they can't find a house, recruitment, or second-hand goods.

When users can not find the information they need, users will leave the platform and go to the next place where relevant information can be provided to users. After the loss of users, businesses see that their published information is not browsed, there is no actual effect, businesses will also be lost from the platform, this is a "domino effect", is associated with the behavior.

On the one hand, users "disappear", and on the other, "merchants" disappear, both of which bring fatal injury to classified information websites. There are three profit models for classified information websites, one is advertising model, all kinds of patch advertising, the other is privilege mode, that is, merchants spend money to buy privileges, and the other is user mode, which can not exist without users. users no longer exist, where is their "cheese"?

Capital "mystery"

It's not easy to get a piece of a lot of mobile APP, but it's even more difficult to be a non-hot application. It is a lot of money to develop mobile websites or Android and IOS clients. In the organizational structure of traditional classified information websites, there are more website construction experts, and there are not many Android and IOS development teams, and the salaries of Android and IOS developers are very high. For classified information websites in the sunset, it is tantamount to a pipe dream. It is impossible for the team to invest such a huge amount of money in the development of mobile. To know that at that time the website operation, website marketing, website construction and other personnel are still valuable, through the classification of information sites in their own way, or can get a lot of traffic. On the one hand, the team is submissive, and on the other is the addition of the capital market.

On the evening of June 27, 2014, Tencent announced that it would invest $736 million to acquire a fully diluted stake in 58.com, the fourth round of financing received by 58.com. On August 12, 2014, Ganji.com announced that it had received a new round of financing of US $200 million from the Tiger Fund and Carlyle Investment. Different from 58.com and Marketplace, other classified information websites do not understand how to play the Capital Bureau, how they should enter this Bureau, and only a handful of classified information websites have received investment. More, still working silently.

The era of mobile Internet is no longer an era of "individual combat". Without continuous capital injection, how can there be more room for development? And the development and construction of Android and IOS is a lot of money. There is no doubt that the power of the capital market is huge, they inject fresh "blood" into the mobile Internet, so that more Ider can be realized. 58.com and Ganji.com and capital players combine very well, and 58.com even went public smoothly.

For most classified information websites, they simply do not want to contact with the capital market, after all, they can still keep "one mu of land" in exchange for some flow pocket money, and the entry of the capital market will carve up the only "cheese" they have.

At this time, on the contrary, what are 58.com and Ganji doing? Not long ago, 58.com invested 20 million US dollars in e-driving. Ganji.com said that it would invest 100 million US dollars to enter the O2O market of second-hand cars in the future. Of course, you may say that this is the story after their "success", but what about before they succeed? At this time, many classified information websites are still exchanging links (one of the means of SEO).

A hard wound in classified information websites is timeliness, such as renting, flea markets, recruitment, and so on. The requirements for timeliness are particularly strict, and even the content will become invalid after a week. This requires that classified information websites must have a steady stream of new content added to meet the information needs of users. Classified information website does not have only one website, it is distributed all over the country, that is to say, content needs to be added to each category every time at the same time. However, even the website is so lagging behind the classification of information sites can meet the needs of users?

Similar to the group buying website, when the top platform appears, it is difficult for the surrounding small platforms to have a chance to survive. 58.com, go to the market and Eden, list, current topic, cool easy to search, fast point 8, to 114 and so on are direct competitive relationships. 58.com, the more powerful the market, the smaller their chances are, the less space they have, the content and users are all on the big platform, and no one is interested in the small platform.

For the information flow, the mobile end is a very scattered place, mobile websites, APP and so on may become the entrances for users to access information. If classified information websites want to meet so many entrances, there must be manpower shortages. Once this happens, it is likely to be eliminated directly.

In the historical record of the Internet, there are many unknown "bones". When the value of search engines decreases, those who leave names will also be "inundated". Classified information websites are an example. well, the future of our predecessors is very bright. such as 58.com and Marketplace.

Thank you for your reading. the above is the content of "the reasons for the backwardness of classified information websites". After the study of this article, I believe you have a deeper understanding of the reasons for the backwardness of classified information websites. the specific use of the situation also needs to be verified by practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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